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What is modern in typography? By Douglas C. McMurtrie.

By:

McMurtrie, Douglas C. (Douglas Crawford), 1888-1944

Material type: Text

TextPublication details: Chicago, 1929.Description: 6 p. illus. 31 cmSubject(s):

DDC classification:

LOC classification:

Z250 .M175

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"Reprinted from the November issue of Printed salesmanship."

"The essential element of the new typography is clarity, in contradistinction to the typography of an earlier period where the first demand was for beauty."

Heartman 403.

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