What is modern in typography? (Record no. 16646)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00923cam a22002531 4500 |
| 001 - CONTROL NUMBER | |
| control field | ca 30000662 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | DLC |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20260227111123.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 781030r19291929ilua 000 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | ca 30000662 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (OCoLC)4329746 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | TxDaM-P |
| Modifying agency | DGW |
| -- | DLC |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | Z250 |
| Item number | .M175 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 655 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | McMurtrie, Douglas C. |
| Fuller form of name | (Douglas Crawford), |
| Dates associated with a name | 1888-1944 |
| 245 10 - TITLE STATEMENT | |
| Title | What is modern in typography? |
| Statement of responsibility, etc. | By Douglas C. McMurtrie. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Chicago, |
| Date of publication, distribution, etc. | 1929. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 6 p. |
| Other physical details | illus. |
| Dimensions | 31 cm. |
| 500 ## - GENERAL NOTE | |
| General note | "Reprinted from the November issue of Printed salesmanship." |
| 500 ## - GENERAL NOTE | |
| General note | "The essential element of the new typography is clarity, in contradistinction to the typography of an earlier period where the first demand was for beauty." |
| 500 ## - GENERAL NOTE | |
| General note | Heartman 403. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Type and type-founding |
| Geographic subdivision | United States |
| Form subdivision | Specimens. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Printing |
| Geographic subdivision | United States. |
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