What is modern in typography?
McMurtrie, Douglas C. 1888-1944
What is modern in typography? By Douglas C. McMurtrie. - Chicago, 1929. - 6 p. illus. 31 cm.
"Reprinted from the November issue of Printed salesmanship." "The essential element of the new typography is clarity, in contradistinction to the typography of an earlier period where the first demand was for beauty." Heartman 403.
ca 30000662
Type and type-founding--United States--Specimens.
Printing--United States.
Z250 / .M175
655
What is modern in typography? By Douglas C. McMurtrie. - Chicago, 1929. - 6 p. illus. 31 cm.
"Reprinted from the November issue of Printed salesmanship." "The essential element of the new typography is clarity, in contradistinction to the typography of an earlier period where the first demand was for beauty." Heartman 403.
ca 30000662
Type and type-founding--United States--Specimens.
Printing--United States.
Z250 / .M175
655