000			03035namaa2200457uu 4500
001			doab135659
003			oapen
005			20260305123954.0
006			m o d
007			cr|mn|---annan
008			240315s2024 xx |||||o ||| 0|eng d
020			_a9781032690520
020			_a9781032690537
020			_a9781032690544
020			_a9781032690544
024	7		_a10.4324/9781032690544 _2doi
040			_aoapen _coapen
041	0		_aeng
042			_adc
720	1		_aKrowicki, Piotr _4aut
245	0	0	_aShopping Centre Marketing _bValue Creation and Customer Engagement
260			_bTaylor & Francis _c2024
300			_a1 online resource
336			_atext _btxt _2rdacontent
337			_acomputer _bc _2rdamedia
338			_aonline resource _bcr _2rdacarrier
490	1		_aRoutledge Research in the Retail Industry
506	0		_aFree-to-read _fUnrestricted online access _2star
520			_aThere are almost 10,000 shopping centres in Europe, and in the United States there are over 100,000, many of which have entered the end-of-life phase due to growing e-retail. Therefore, the issue of how customers perceive the value of these facilities and customer engagement in the relationship with the shopping centre is becoming increasingly important. In this book, the authors evaluate the relationship between the perceived value of a shopping centre and customer engagement by identifying consumer motives, purchase behaviour and responsiveness to marketing strategies. It offers an analysis of the conceptualisation and history of shopping centres and utilises both theoretical and empirical research, presenting results from extensive studies and building a framework for value creation in retail spaces. The book will find a wide audience among scholars interested in marketing and retail management. The practical implications discussed will also provide further research opportunities and insights for astute practitioners.
540			_aAll rights reserved _uhttp://oapen.org/content/about-rights
546			_aEnglish
653			_acustomer engagement,value creation,customer perceived value,customer value proposition,retail marketing
653			_athema EDItEUR::K Economics, Finance, Business and Management::KC Economics::KCK Behavioural economics
653			_athema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management
653			_athema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJS Sales and marketing
653			_athema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJS Sales and marketing::KJSM Market research
653			_athema EDItEUR::K Economics, Finance, Business and Management::KN Industry and industrial studies::KNP Retail and wholesale industries
720	1		_aMaciejewski, Grzegorz _4aut
793	0		_aDOAB Library.
856	4	0	_uhttps://directory.doabooks.org/handle/20.500.12854/135659 _70 _zFree-to-read: DOAB: description of the publication
999			_c93295 _d93295