000 03454namaa2200553uu 4500
001 doab112759
003 oapen
005 20260305123954.0
006 m o d
007 cr|mn|---annan
008 230817s2024 xx |||||o ||| 0|eng d
020 _a9781003213406
020 _a9781003377313
020 _a9781032455068
020 _a9781032455082
024 7 _a10.4324/9781003213406
_2doi
040 _aoapen
_coapen
041 0 _aeng
042 _adc
072 7 _aKC
_2bicssc
072 7 _aKCA
_2bicssc
072 7 _aKCC
_2bicssc
072 7 _aKCF
_2bicssc
072 7 _aKJ
_2bicssc
720 1 _aNiemczyk, Agata
_4aut
245 0 0 _aThe Silver Economy
_bAn Ageing Society in the European Union
260 _bTaylor & Francis
_c2024
300 _a1 online resource
336 _atext
_btxt
_2rdacontent
337 _acomputer
_bc
_2rdamedia
338 _aonline resource
_bcr
_2rdacarrier
506 0 _aFree-to-read
_fUnrestricted online access
_2star
520 _aThe definition of "old" has evolved intensively over the years due to demographic changes, and the aging population is one of the most frequently discussed issues in recent decades. The profile of the 21st century senior is completely different from the senior in the second half of the 20th century, not to mention earlier periods in history. As an increasing group of benefactors of human activity, they create demand for products and experiences. The system of goods and services that aims to leverage their purchasing potential and satisfy their consumption needs, including living, health, tourism, cultural, information, and communication needs, has been referred to as the so-called Silver Economy. The book reviews the phenomenon of aging of the EU's population over 50. It also presents a multidimensional view of the potential for the development of this group's economic, social, medical, family, personal and technological demand in the early 21st century. The book analyzes the market behavior of seniors and argues that the Silver Economy will grow in importance and profitability every year in various areas, both public and private. This includes health, finance, employment, leisure and well-being, education, and the use of digital tools. This publication is recommended for policymakers and business players who are considering how to achieve economic development through the growing and changing demand of the aging population. For the world is now facing a challenge that no community has ever faced before - the coexistence of a long-lived population on the one hand and the growing popularity of digital technologies on the other.
540 _aAll rights reserved
_uhttp://oapen.org/content/about-rights
546 _aEnglish
650 7 _aBusiness & management
_2bicssc
650 7 _aEconomic theory & philosophy
_2bicssc
650 7 _aEconomics
_2bicssc
650 7 _aLabour economics
_2bicssc
650 7 _aMicroeconomics
_2bicssc
653 _aEconomics of aging; health economics; labour economics; structural change; composition of demand; European Union
720 1 _aGardocka-Jałowiec, Anna
_4aut
720 1 _aGródek-Szostak, Zofia
_4aut
720 1 _aNowak, Wioletta
_4aut
720 1 _aSeweryn, Renata
_4aut
720 1 _aSzalonka, Katarzyna
_4aut
793 0 _aDOAB Library.
856 4 0 _uhttps://directory.doabooks.org/handle/20.500.12854/112759
_70
_zFree-to-read: DOAB: description of the publication
999 _c93244
_d93244