000 02305namaa2200433uu 4500
001 doab101698
003 oapen
005 20260305123952.0
006 m o d
007 cr|mn|---annan
008 230719s2023 xx |||||o ||| 0|eng d
020 _a9781003292593
020 _a9781003292593
020 _a9781032274058
020 _a9781032274089
024 7 _a10.4324/9781003292593
_2doi
040 _aoapen
_coapen
041 0 _aeng
042 _adc
072 7 _aJFCA
_2bicssc
072 7 _aJFD
_2bicssc
720 1 _aKim, Youna
_4edt
245 0 0 _aIntroducing Korean Popular Culture
260 _bTaylor & Francis
_c2023
300 _a1 online resource
336 _atext
_btxt
_2rdacontent
337 _acomputer
_bc
_2rdamedia
338 _aonline resource
_bcr
_2rdacarrier
506 0 _aFree-to-read
_fUnrestricted online access
_2star
520 _aGiven the phenomenal popularity of mukbang (a live-streamed eating show) among young people, first in Korea and now globally, it is no longer a secret that they like to watch other people eating and cooking in the digital age. This chapter provides an overview of the evolution of mukbang culture in Korea while exploring the sociocultural meanings of this new cultural phenomenon. The chapter suggests that mukbang as a social phenomenon is deeply rooted in the precarious contexts of Korean youth, also known as the ingyeo generation. Young people's increasing engagement with mukbang illustrates how a shifting sociocultural structure engages with an emerging affective structure through digital mediation. Young Koreans' negotiation of their precarious present and future through vicarious experiences of binge eating implies how the basic needs of eating are mediated, spectacularized and resignified as a subcultural practice.
540 _aAll rights reserved
_uhttp://oapen.org/content/about-rights
546 _aEnglish
650 7 _aMedia studies
_2bicssc
650 7 _aPopular culture
_2bicssc
653 _aKorean popular culture, BTS, Parasite, Squid Game, K-Pop, Korean Wave, Hallyu, K-Drama, Social media age
720 1 _aKim, Youna
_4oth
793 0 _aDOAB Library.
856 4 0 _uhttps://directory.doabooks.org/handle/20.500.12854/101698
_70
_zFree-to-read: DOAB: description of the publication
999 _c93142
_d93142