000 02315namaa2200481uu 4500
001 doab78068
003 oapen
005 20260305123948.0
006 m o d
007 cr|mn|---annan
008 220201s2020 xx |||||o ||| 0|eng d
020 _a9781138484047
020 _a9781138484054
020 _a9781351053143
040 _aoapen
_coapen
041 0 _aeng
042 _adc
072 7 _aGTC
_2bicssc
072 7 _aJPH
_2bicssc
072 7 _aKJSP
_2bicssc
072 7 _aKNTJ
_2bicssc
720 1 _aStrömbäck, Jesper
_4edt
245 0 0 _aPolitical Public Relations
_bConcepts, Principles, and Applications
260 _bTaylor & Francis
_c2020
300 _a1 online resource
336 _atext
_btxt
_2rdacontent
337 _acomputer
_bc
_2rdamedia
338 _aonline resource
_bcr
_2rdacarrier
506 0 _aFree-to-read
_fUnrestricted online access
_2star
520 _aFrames advance coherent interpretations of issues that suggest specific problem definitions, causes, moral evaluations, and courses of action. As such, frames highlight certain aspects of an issue, and downplay or ignore others. While the use of frames is inevitable-i.e., the act of framing-actors do use frames strategically in their attempts to define issues in a way favorable to them and in their efforts to influence the course of action on issues. This is especially the case in the political realm. Thus, strategic framing is crucial to political public relations. This chapter offers a brief introduction to framing theory before shedding light on the specific ways in which political actors use frames strategically and to what effect.
540 _aAll rights reserved
_uhttp://oapen.org/content/about-rights
546 _aEnglish
650 7 _aCommunication studies
_2bicssc
650 7 _aPolitical structure & processes
_2bicssc
650 7 _aPress & journalism
_2bicssc
650 7 _aPublic relations
_2bicssc
653 _astrategic framing, framing theory, audience studies, politics, analysis, public relations
720 1 _akiousis, spiro
_4edt
720 1 _akiousis, spiro
_4oth
720 1 _aStrömbäck, Jesper
_4oth
793 0 _aDOAB Library.
856 4 0 _uhttps://directory.doabooks.org/handle/20.500.12854/78068
_70
_zFree-to-read: DOAB: description of the publication
999 _c92867
_d92867