000 02399namaa2200457uu 4500
001 doab38081
003 oapen
006 m o d
007 cr|mn|---annan
008 ||||||||s2019 xx |||||o ||| engng d
040 _aoapen
_coapen
041 0 _aeng
042 _adc
072 7 _aHB
_2bicssc
072 7 _aJF
_2bicssc
072 7 _aJH
_2bicssc
072 7 _aM
_2bicssc
720 1 _aJülich, Solveig
_4edt
245 0 0 _aCommunicating the history of medicine
_bPerspectives on audiences and impact
260 _aManchester
_bManchester University Press
_c2019
300 _a1 online resource (232 p.)
336 _atext
_btxt
_2rdacontent
337 _acomputer
_bc
_2rdamedia
338 _aonline resource
_bcr
_2rdacarrier
490 1 _aSocial Histories of Medicine
506 0 _aFree-to-read
_fUnrestricted online access
_2star
520 _aCommunicating the History of Medicine critically assesses the idea of audience and communication in medical history. This collection offers a range of case studies on academic outreach from historical and current perspectives. It questions the kind of linear thinking often found in policy or research assessment, instead offering a more nuanced picture of both the promises and pitfalls of engaging audiences for research in the humanities. For whom do academic researchers in the humanities write? For academics and, indirectly, at least for students, but there are hopes that work reaches broader audiences and that it will have an impact on policy or among professional experts outside of the humanities. Today impact is more and more discussed in the context of research assessment. Seen from a media theoretical perspective, impact may however be described as a case of 'audiencing' and the creation of audiences by means of media technologies.
540 _aAll rights reserved
_uhttp://oapen.org/content/about-rights
546 _aEnglish
650 7 _aHistory
_2bicssc
650 7 _aMedicine
_2bicssc
650 7 _aSociety & culture: general
_2bicssc
650 7 _aSociology & anthropology
_2bicssc
653 _aHistory
653 _aMedicine
720 1 _aJülich, Solveig
_4oth
720 1 _aWidmalm, Sven
_4edt
720 1 _aWidmalm, Sven
_4oth
793 0 _aDOAB Library.
856 4 0 _uhttps://directory.doabooks.org/handle/20.500.12854/38081
_70
_zFree-to-read: DOAB: description of the publication
999 _c92856
_d92856