000 05608cpcaa2200901 4500
001 mm 78035105
003 DLC
005 20260227111625.0
007 cr |||||||||||
008 781002|||||||||||| eng
010 _amm 78035105
_bms 69002044
040 _aDLC
_edacs
_cDLC
_dDLC
072 7 _aL
_2lcmd
100 1 _aOgilvy, David,
_d1911-1999.
245 0 0 _aDavid Ogilvy papers,
_f1935-1966
_g(bulk 1945-1964).
300 _a30,450
_fitems.
300 _a87
_fcontainers.
300 _a29
_flinear feet.
351 _aArranged in 5 series. Series 1: General Correspondence, 1948-1965; Series 2: Business File, 1945-1965; Series 3: Subject File, 1953-1966; Series 4: Speech, Article and Book File, 1935-1966; and Series 5: Miscellany, 1948-1964.
506 0 _aOpen to research.
520 8 _aCorrespondence, speeches, writings, market research reports, advertising proposals, printed matter, and other papers relating primarily to Ogilvy's career in advertising as an executive and businessman. Documents his work with the British American Canadian Corporation; Hewitt, Ogilvy, Benson & Mather (New York, N.Y.); Mather & Crowther; and Ogilvy, Benson & Mather. Also documents Ogilvy's emphasis on research and creativity in advertising; his associations with other American and British advertising agencies; involvement with the American Association of Advertising Agencies and the Scottish Council (Development and Industry); and his friendships with Arthur J. Houghton, Ellerton Marcel Jetté, and Edward "Commander" Whitehead. Subjects include consumer habits in the U.S., fund raising, tourism, trademarks, and the economic conditions in Great Britain following World War II. Includes drafts and proofs of Ogilvy's Confessions of an Advertising Man (1963).
520 8 _aFamily correspondents include Ogilvy's brother, Francis Ogilvy; sister, Lady Kythé Hendy; niece, Mairi Ann MacLeod; and cousin, Rebecca West. Other correspondents include Max Ascoli, R.A. Bevan, Sir Alexander Steven Bilsland, Eugene R. Black, Cass Canfield, Fairfax M. Cone, Lady Kythe Hendy, Chester J. La Roche, Alfred Max, Teodoro Moscoso, Robert Moses, Guy Mountfort, Edward R. Murrow, Ted Patrick, William Patterson, John M. Ranck, Rosser Reeves, Raymond Rubicam, Willaim Ruder, Robert W. Sarnoff, Arthur M. Schlesinger (1917-2007), J.A. Stevenson, Ronald Tree, and William D. Tyler.
545 0 _aAdvertising executive. Full name: David Mackenzie Ogilvy.
546 _aCollection material in English.
555 8 _aFinding aid available in the Library of Congress Manuscript Reading Room and at
_uhttp://hdl.loc.gov/loc.mss/eadmss.ms012048
600 1 0 _aAscoli, Max,
_d1898-1978
_vCorrespondence.
600 1 0 _aBevan, R. A.
_q(Robert Alexander),
_d1901-1974
_vCorrespondence.
600 1 0 _aBilsland, Alexander Steven,
_cSir,
_d1892-1970
_vCorrespondence.
600 1 0 _aBlack, Eugene R.
_q(Eugene Robert),
_d1898-
_vCorrespondence.
600 1 0 _aCanfield, Cass,
_d1897-1986
_vCorrespondence.
600 1 0 _aCone, Fairfax M.,
_d1903-
_vCorrespondence.
600 1 0 _aHendy, Kythé,
_cLady
_vCorrespondence.
600 1 0 _aHooper, Frederic Collins,
_cSir,
_d1892-1963
_vCorrespondence.
600 1 0 _aHoughton, Arthur J.
600 1 0 _aJetté, Ellerton Marcel.
600 1 0 _aLa Roche, Chester J.,
_d1892-
_vCorrespondence.
600 1 0 _aMacleod, Mairi Ann
_vCorrespondence.
600 1 0 _aMax, Alfred
_vCorrespondence.
600 1 0 _aMoscoso, Teodoro,
_d1910-
_vCorrespondence.
600 1 0 _aMoses, Robert,
_d1888-1981
_vCorrespondence.
600 1 0 _aMountfort, Guy
_vCorrespondence.
600 1 0 _aMurrow, Edward R.
_vCorrespondence.
600 1 0 _aOgilvy, Francis
_vCorrespondence.
600 1 0 _aPatrick, Ted,
_d1901-1964
_vCorrespondence.
600 1 0 _aPatterson, William D.
_q(William Dudley),
_d1910-1986
_vCorrespondence.
600 1 0 _aRanck, John M.
_q(John Milton)
_vCorrespondence.
600 1 0 _aReeves, Rosser
_vCorrespondence.
600 1 0 _aRuder, William
_vCorrespondence.
600 1 0 _aSarnoff, Robert W.
_vCorrespondence.
600 1 0 _aSchlesinger, Arthur M.
_q(Arthur Meier),
_d1917-2007
_vCorrespondence.
600 1 0 _aStevenson, J. A.
_q(John A.)
_vCorrespondence.
600 1 0 _aTree, Ronald,
_d1897-1976
_vCorrespondence.
600 1 0 _aTyler, William D.
_q(William Dowling),
_d1907-1991
_vCorrespondence.
600 1 0 _aWest, Rebecca,
_d1892-1983
_vCorrespondence.
600 1 0 _aWhitehead, Edward,
_d1908-1978.
610 2 0 _aAmerican Association of Advertising Agencies.
610 2 0 _aBritish American Canadian Corporation.
610 2 0 _aHewitt, Ogilvy, Benson & Mather.
610 2 0 _aMather & Crowther.
610 2 0 _aOgilvy, Benson & Mather (New York, N.Y.)
610 2 0 _aScottish Council (Development and Industry)
650 0 _aAdvertising.
650 0 _aAdvertising executives.
650 0 _aAdvertising agencies.
650 0 _aAdvertising agencies
_zGreat Britain.
650 0 _aAdvertising agencies
_zUnited States.
650 0 _aConsumers
_zUnited States.
650 0 _aFund raising.
650 0 _aTourism.
650 0 _aTrademarks.
651 0 _aGreat Britain
_xEconomic conditions
_y1945-1964.
656 7 _aAdvertising executives.
_2itoamc
700 1 _aOgilvy, David,
_d1911-1999.
_tConfessions of an advertising man.
_f1963.
856 4 _3Finding aid
_uhttp://hdl.loc.gov/loc.mss/eadmss.ms012048
856 4 _3Finding aid (PDF)
_uhttp://hdl.loc.gov/loc.mss/eadmss.ms012048.3
999 _c39985
_d39985