000 00923cam a22002531 4500
001 ca 30000662
003 DLC
005 20260227111123.0
008 781030r19291929ilua 000 0 eng
010 _aca 30000662
035 _a(OCoLC)4329746
040 _aDLC
_cTxDaM-P
_dDGW
_dDLC
050 0 0 _aZ250
_b.M175
082 _a655
100 1 _aMcMurtrie, Douglas C.
_q(Douglas Crawford),
_d1888-1944
245 1 0 _aWhat is modern in typography?
_cBy Douglas C. McMurtrie.
260 _aChicago,
_c1929.
300 _a6 p.
_billus.
_c31 cm.
500 _a"Reprinted from the November issue of Printed salesmanship."
500 _a"The essential element of the new typography is clarity, in contradistinction to the typography of an earlier period where the first demand was for beauty."
500 _aHeartman 403.
650 0 _aType and type-founding
_zUnited States
_vSpecimens.
650 0 _aPrinting
_zUnited States.
999 _c16646
_d16646