03455namaa2200553uu 4500001001100000003000600011005001700017006001900034007001500053008004100068020001800109020001800127020001800145020001800163024003100181040001700212041000800229042000700237072001500244072001600259072001600275072001600291072001500307720002500322245006400347260002700411300002200438336002600460337002600486338003600512506005100548520165900599540006302258546001202321650003402333650004102367650002202408650002902430650002702459653011702486720003402603720003302637720002502670720002502695720002902720793001802749856011702767999001702884doab112759oapen20260305123954.0m     o  d        cr|mn|---annan230817s2024    xx |||||o     ||| 0|eng d  a9781003213406  a9781003377313  a9781032455068  a97810324550827 a10.4324/97810032134062doi  aoapencoapen0 aeng  adc 7aKC2bicssc 7aKCA2bicssc 7aKCC2bicssc 7aKCF2bicssc 7aKJ2bicssc1 aNiemczyk, Agata4aut00aThe Silver EconomybAn Ageing Society in the European Union  bTaylor & Francisc2024  a1 online resource  atextbtxt2rdacontent  acomputerbc2rdamedia  aonline resourcebcr2rdacarrier0 aFree-to-readfUnrestricted online access2star  aThe definition of "old" has evolved intensively over the years due to demographic changes, and the aging population is one of the most frequently discussed issues in recent decades. The profile of the 21st century senior is completely different from the senior in the second half of the 20th century, not to mention earlier periods in history. As an increasing group of benefactors of human activity, they create demand for products and experiences. The system of goods and services that aims to leverage their purchasing potential and satisfy their consumption needs, including living, health, tourism, cultural, information, and communication needs, has been referred to as the so-called Silver Economy. The book reviews the phenomenon of aging of the EU's population over 50. It also presents a multidimensional view of the potential for the development of this group's economic, social, medical, family, personal and technological demand in the early 21st century. The book analyzes the market behavior of seniors and argues that the Silver Economy will grow in importance and profitability every year in various areas, both public and private. This includes health, finance, employment, leisure and well-being, education, and the use of digital tools.  This publication is recommended for policymakers and business players who are considering how to achieve economic development through the growing and changing demand of the aging population. For the world is now facing a challenge that no community has ever faced before - the coexistence of a long-lived population on the one hand and the growing popularity of digital technologies on the other.  aAll rights reserveduhttp://oapen.org/content/about-rights  aEnglish 7aBusiness & management2bicssc 7aEconomic theory & philosophy2bicssc 7aEconomics2bicssc 7aLabour economics2bicssc 7aMicroeconomics2bicssc  aEconomics of aging; health economics; labour economics; structural change; composition of demand; European Union1 aGardocka-Jałowiec, Anna4aut1 aGródek-Szostak, Zofia4aut1 aNowak, Wioletta4aut1 aSeweryn, Renata4aut1 aSzalonka, Katarzyna4aut0 aDOAB Library.40uhttps://directory.doabooks.org/handle/20.500.12854/11275970zFree-to-read: DOAB: description of the publication  c93244d93244