02305namaa2200433uu 4500001001100000003000600011005001700017006001900034007001500053008004100068020001800109020001800127020001800145020001800163024003100181040001700212041000800229042000700237072001700244072001600261720002000277245003900297260002700336300002200363336002600385337002600411338003600437506005100473520093700524540006301461546001201524650002601536650002801562653010901590720002001699793001801719856011701737999001701854doab101698oapen20260305123952.0m     o  d        cr|mn|---annan230719s2023    xx |||||o     ||| 0|eng d  a9781003292593  a9781003292593  a9781032274058  a97810322740897 a10.4324/97810032925932doi  aoapencoapen0 aeng  adc 7aJFCA2bicssc 7aJFD2bicssc1 aKim, Youna4edt00aIntroducing Korean Popular Culture  bTaylor & Francisc2023  a1 online resource  atextbtxt2rdacontent  acomputerbc2rdamedia  aonline resourcebcr2rdacarrier0 aFree-to-readfUnrestricted online access2star  aGiven the phenomenal popularity of mukbang (a live-streamed eating show) among young people, first in Korea and now globally, it is no longer a secret that they like to watch other people eating and cooking in the digital age. This chapter provides an overview of the evolution of mukbang culture in Korea while exploring the sociocultural meanings of this new cultural phenomenon. The chapter suggests that mukbang as a social phenomenon is deeply rooted in the precarious contexts of Korean youth, also known as the ingyeo generation. Young people's increasing engagement with mukbang illustrates how a shifting sociocultural structure engages with an emerging affective structure through digital mediation. Young Koreans' negotiation of their precarious present and future through vicarious experiences of binge eating implies how the basic needs of eating are mediated, spectacularized and resignified as a subcultural practice.  aAll rights reserveduhttp://oapen.org/content/about-rights  aEnglish 7aMedia studies2bicssc 7aPopular culture2bicssc  aKorean popular culture, BTS, Parasite, Squid Game, K-Pop, Korean Wave, Hallyu, K-Drama, Social media age1 aKim, Youna4oth0 aDOAB Library.40uhttps://directory.doabooks.org/handle/20.500.12854/10169870zFree-to-read: DOAB: description of the publication  c93142d93142