02305namaa2200433uu 4500 doab101698 oapen 20260305123952.0 m o d cr|mn|---annan 230719s2023 xx |||||o ||| 0|eng d 9781003292593 9781003292593 9781032274058 9781032274089 10.4324/9781003292593 doi oapen oapen eng dc JFCA bicssc JFD bicssc Kim, Youna edt Introducing Korean Popular Culture Taylor & Francis 2023 1 online resource text txt rdacontent computer c rdamedia online resource cr rdacarrier Free-to-read Unrestricted online access star Given the phenomenal popularity of mukbang (a live-streamed eating show) among young people, first in Korea and now globally, it is no longer a secret that they like to watch other people eating and cooking in the digital age. This chapter provides an overview of the evolution of mukbang culture in Korea while exploring the sociocultural meanings of this new cultural phenomenon. The chapter suggests that mukbang as a social phenomenon is deeply rooted in the precarious contexts of Korean youth, also known as the ingyeo generation. Young people's increasing engagement with mukbang illustrates how a shifting sociocultural structure engages with an emerging affective structure through digital mediation. Young Koreans' negotiation of their precarious present and future through vicarious experiences of binge eating implies how the basic needs of eating are mediated, spectacularized and resignified as a subcultural practice. All rights reserved http://oapen.org/content/about-rights English Media studies bicssc Popular culture bicssc Korean popular culture, BTS, Parasite, Squid Game, K-Pop, Korean Wave, Hallyu, K-Drama, Social media age Kim, Youna oth DOAB Library. https://directory.doabooks.org/handle/20.500.12854/101698 0 Free-to-read: DOAB: description of the publication 93142 93142