02319namaa2200481uu 4500001001000000003000600010005001700016006001900033007001500052008004100067020001800108020001800126020001800144040001700162041000800179042000700187072001600194072001600210072001700226072001700243720003100260245007100291260002700362300002200389336002600411337002600437338003600463506005100499520075000550540006301300546001201363650003401375650004401409650003101453650002901484653009401513720002401607720002401631720003101655793001801686856011601704999001701820doab78068oapen20260305123948.0m     o  d        cr|mn|---annan220201s2020    xx |||||o     ||| 0|eng d  a9781138484047  a9781138484054  a9781351053143  aoapencoapen0 aeng  adc 7aGTC2bicssc 7aJPH2bicssc 7aKJSP2bicssc 7aKNTJ2bicssc1 aStrömbäck, Jesper4edt00aPolitical Public RelationsbConcepts, Principles, and Applications  bTaylor & Francisc2020  a1 online resource  atextbtxt2rdacontent  acomputerbc2rdamedia  aonline resourcebcr2rdacarrier0 aFree-to-readfUnrestricted online access2star  aFrames advance coherent interpretations of issues that suggest specific problem definitions, causes, moral evaluations, and courses of action. As such, frames highlight certain aspects of an issue, and downplay or ignore others. While the use of frames is inevitable-i.e., the act of framing-actors do use frames strategically in their attempts to define issues in a way favorable to them and in their efforts to influence the course of action on issues. This is especially the case in the political realm. Thus, strategic framing is crucial to political public relations. This chapter offers a brief introduction to framing theory before shedding light on the specific ways in which political actors use frames strategically and to what effect.  aAll rights reserveduhttp://oapen.org/content/about-rights  aEnglish 7aCommunication studies2bicssc 7aPolitical structure & processes2bicssc 7aPress & journalism2bicssc 7aPublic relations2bicssc  astrategic framing, framing theory, audience studies, politics, analysis, public relations1 akiousis, spiro4edt1 akiousis, spiro4oth1 aStrömbäck, Jesper4oth0 aDOAB Library.40uhttps://directory.doabooks.org/handle/20.500.12854/7806870zFree-to-read: DOAB: description of the publication  c92867d92867