TY  - BOOK
TI  - Political Public Relations: Concepts, Principles, and Applications
SN  - 9781138484047
PY  - 2020///
PB  - Taylor & Francis
KW  - Communication studies
KW  - bicssc
KW  - Political structure & processes
KW  - Press & journalism
KW  - Public relations
KW  - strategic framing, framing theory, audience studies, politics, analysis, public relations
N1  - Free-to-read
N2  - Frames advance coherent interpretations of issues that suggest specific problem definitions, causes, moral evaluations, and courses of action. As such, frames highlight certain aspects of an issue, and downplay or ignore others. While the use of frames is inevitable-i.e., the act of framing-actors do use frames strategically in their attempts to define issues in a way favorable to them and in their efforts to influence the course of action on issues. This is especially the case in the political realm. Thus, strategic framing is crucial to political public relations. This chapter offers a brief introduction to framing theory before shedding light on the specific ways in which political actors use frames strategically and to what effect
UR  - https://directory.doabooks.org/handle/20.500.12854/78068
ER  -