Concepts, Principles, and Applications Strömbäck, Jesper edt kiousis, spiro edt kiousis, spiro oth Strömbäck, Jesper oth text xx Taylor & Francis 2020 monographic eng 1 online resource Frames advance coherent interpretations of issues that suggest specific problem definitions, causes, moral evaluations, and courses of action. As such, frames highlight certain aspects of an issue, and downplay or ignore others. While the use of frames is inevitable-i.e., the act of framing-actors do use frames strategically in their attempts to define issues in a way favorable to them and in their efforts to influence the course of action on issues. This is especially the case in the political realm. Thus, strategic framing is crucial to political public relations. This chapter offers a brief introduction to framing theory before shedding light on the specific ways in which political actors use frames strategically and to what effect. Free-to-read Unrestricted online access star All rights reserved http://oapen.org/content/about-rights English Communication studies Political structure & processes Press & journalism Public relations strategic framing, framing theory, audience studies, politics, analysis, public relations 9781138484047 9781138484054 9781351053143 https://directory.doabooks.org/handle/20.500.12854/78068 https://directory.doabooks.org/handle/20.500.12854/78068 Free-to-read All rights reserved oapen 220201 20260305123948.0 doab78068