02315namaa2200481uu 4500 doab78068 oapen 20260305123948.0 m o d cr|mn|---annan 220201s2020 xx |||||o ||| 0|eng d 9781138484047 9781138484054 9781351053143 oapen oapen eng dc GTC bicssc JPH bicssc KJSP bicssc KNTJ bicssc Strömbäck, Jesper edt Political Public Relations Concepts, Principles, and Applications Taylor & Francis 2020 1 online resource text txt rdacontent computer c rdamedia online resource cr rdacarrier Free-to-read Unrestricted online access star Frames advance coherent interpretations of issues that suggest specific problem definitions, causes, moral evaluations, and courses of action. As such, frames highlight certain aspects of an issue, and downplay or ignore others. While the use of frames is inevitable-i.e., the act of framing-actors do use frames strategically in their attempts to define issues in a way favorable to them and in their efforts to influence the course of action on issues. This is especially the case in the political realm. Thus, strategic framing is crucial to political public relations. This chapter offers a brief introduction to framing theory before shedding light on the specific ways in which political actors use frames strategically and to what effect. All rights reserved http://oapen.org/content/about-rights English Communication studies bicssc Political structure & processes bicssc Press & journalism bicssc Public relations bicssc strategic framing, framing theory, audience studies, politics, analysis, public relations kiousis, spiro edt kiousis, spiro oth Strömbäck, Jesper oth DOAB Library. https://directory.doabooks.org/handle/20.500.12854/78068 0 Free-to-read: DOAB: description of the publication 92867 92867