Perspectives on audiences and impact Jülich, Solveig edt Jülich, Solveig oth Widmalm, Sven edt Widmalm, Sven oth text review x Manchester Manchester University Press 2019 monographic eng 1 online resource (232 p.) Communicating the History of Medicine critically assesses the idea of audience and communication in medical history. This collection offers a range of case studies on academic outreach from historical and current perspectives. It questions the kind of linear thinking often found in policy or research assessment, instead offering a more nuanced picture of both the promises and pitfalls of engaging audiences for research in the humanities. For whom do academic researchers in the humanities write? For academics and, indirectly, at least for students, but there are hopes that work reaches broader audiences and that it will have an impact on policy or among professional experts outside of the humanities. Today impact is more and more discussed in the context of research assessment. Seen from a media theoretical perspective, impact may however be described as a case of 'audiencing' and the creation of audiences by means of media technologies. Free-to-read Unrestricted online access star All rights reserved http://oapen.org/content/about-rights English History Medicine Society & culture: general Sociology & anthropology History Medicine https://directory.doabooks.org/handle/20.500.12854/38081 https://directory.doabooks.org/handle/20.500.12854/38081 Free-to-read All rights reserved oapen |||||| doab38081