02399namaa2200457uu 4500 doab38081 oapen m o d cr|mn|---annan ||||||||s2019 xx |||||o ||| engng d oapen oapen eng dc HB bicssc JF bicssc JH bicssc M bicssc Jülich, Solveig edt Communicating the history of medicine Perspectives on audiences and impact Manchester Manchester University Press 2019 1 online resource (232 p.) text txt rdacontent computer c rdamedia online resource cr rdacarrier Social Histories of Medicine Free-to-read Unrestricted online access star Communicating the History of Medicine critically assesses the idea of audience and communication in medical history. This collection offers a range of case studies on academic outreach from historical and current perspectives. It questions the kind of linear thinking often found in policy or research assessment, instead offering a more nuanced picture of both the promises and pitfalls of engaging audiences for research in the humanities. For whom do academic researchers in the humanities write? For academics and, indirectly, at least for students, but there are hopes that work reaches broader audiences and that it will have an impact on policy or among professional experts outside of the humanities. Today impact is more and more discussed in the context of research assessment. Seen from a media theoretical perspective, impact may however be described as a case of 'audiencing' and the creation of audiences by means of media technologies. All rights reserved http://oapen.org/content/about-rights English History bicssc Medicine bicssc Society & culture: general bicssc Sociology & anthropology bicssc History Medicine Jülich, Solveig oth Widmalm, Sven edt Widmalm, Sven oth DOAB Library. https://directory.doabooks.org/handle/20.500.12854/38081 0 Free-to-read: DOAB: description of the publication 92856 92856