TY  - GEN
AU  - Ogilvy,David
AU  - Ogilvy,David
TI  - David Ogilvy papers,
KW  - Ascoli, Max,
KW  - Bevan, R. A.
KW  - Bilsland, Alexander Steven,
KW  - Black, Eugene R.
KW  - Canfield, Cass,
KW  - Cone, Fairfax M.,
KW  - Hendy, Kythé,
KW  - Hooper, Frederic Collins,
KW  - Houghton, Arthur J.
KW  - Jetté, Ellerton Marcel.
KW  - La Roche, Chester J.,
KW  - Macleod, Mairi Ann
KW  - Max, Alfred
KW  - Moscoso, Teodoro,
KW  - Moses, Robert,
KW  - Mountfort, Guy
KW  - Murrow, Edward R.
KW  - Ogilvy, Francis
KW  - Patrick, Ted,
KW  - Patterson, William D.
KW  - Ranck, John M.
KW  - Reeves, Rosser
KW  - Ruder, William
KW  - Sarnoff, Robert W.
KW  - Schlesinger, Arthur M.
KW  - Stevenson, J. A.
KW  - Tree, Ronald,
KW  - Tyler, William D.
KW  - West, Rebecca,
KW  - Whitehead, Edward,
KW  - American Association of Advertising Agencies
KW  - British American Canadian Corporation
KW  - Hewitt, Ogilvy, Benson & Mather
KW  - Mather & Crowther
KW  - Ogilvy, Benson & Mather (New York, N.Y.)
KW  - Scottish Council (Development and Industry)
KW  - Advertising
KW  - Advertising executives
KW  - Advertising agencies
KW  - Great Britain
KW  - United States
KW  - Consumers
KW  - Fund raising
KW  - Tourism
KW  - Trademarks
KW  - Economic conditions
KW  - 1945-1964
KW  - itoamc
N1  - Open to research
N2  - Correspondence, speeches, writings, market research reports, advertising proposals, printed matter, and other papers relating primarily to Ogilvy's career in advertising as an executive and businessman.  Documents his work with the British American Canadian Corporation; Hewitt, Ogilvy, Benson & Mather (New York, N.Y.); Mather & Crowther; and Ogilvy, Benson & Mather.  Also documents Ogilvy's emphasis on research and creativity in advertising; his associations with other American and British advertising agencies; involvement with the American Association of Advertising Agencies and the Scottish Council (Development and Industry); and his friendships with Arthur J. Houghton, Ellerton Marcel Jetté, and Edward "Commander" Whitehead.  Subjects include consumer habits in the U.S., fund raising, tourism, trademarks, and the economic conditions in Great Britain following World War II.  Includes drafts and proofs of Ogilvy's Confessions of an Advertising Man (1963); Family correspondents include Ogilvy's brother, Francis Ogilvy; sister, Lady Kythé Hendy; niece, Mairi Ann MacLeod; and cousin, Rebecca West.  Other correspondents include Max Ascoli, R.A. Bevan, Sir Alexander Steven Bilsland, Eugene R. Black, Cass Canfield, Fairfax M. Cone, Lady Kythe Hendy, Chester J. La Roche, Alfred Max, Teodoro Moscoso, Robert Moses, Guy Mountfort, Edward R. Murrow, Ted Patrick, William Patterson, John M. Ranck, Rosser Reeves, Raymond Rubicam, Willaim Ruder, Robert W. Sarnoff, Arthur M. Schlesinger (1917-2007), J.A. Stevenson, Ronald Tree, and William D. Tyler
UR  - http://hdl.loc.gov/loc.mss/eadmss.ms012048
UR  - http://hdl.loc.gov/loc.mss/eadmss.ms012048.3
ER  -