Ogilvy, David 1911-1999 creator mixed material monographic eng 30,450 87 29 Correspondence, speeches, writings, market research reports, advertising proposals, printed matter, and other papers relating primarily to Ogilvy's career in advertising as an executive and businessman. Documents his work with the British American Canadian Corporation; Hewitt, Ogilvy, Benson & Mather (New York, N.Y.); Mather & Crowther; and Ogilvy, Benson & Mather. Also documents Ogilvy's emphasis on research and creativity in advertising; his associations with other American and British advertising agencies; involvement with the American Association of Advertising Agencies and the Scottish Council (Development and Industry); and his friendships with Arthur J. Houghton, Ellerton Marcel Jetté, and Edward "Commander" Whitehead. Subjects include consumer habits in the U.S., fund raising, tourism, trademarks, and the economic conditions in Great Britain following World War II. Includes drafts and proofs of Ogilvy's Confessions of an Advertising Man (1963). Family correspondents include Ogilvy's brother, Francis Ogilvy; sister, Lady Kythé Hendy; niece, Mairi Ann MacLeod; and cousin, Rebecca West. Other correspondents include Max Ascoli, R.A. Bevan, Sir Alexander Steven Bilsland, Eugene R. Black, Cass Canfield, Fairfax M. Cone, Lady Kythe Hendy, Chester J. La Roche, Alfred Max, Teodoro Moscoso, Robert Moses, Guy Mountfort, Edward R. Murrow, Ted Patrick, William Patterson, John M. Ranck, Rosser Reeves, Raymond Rubicam, Willaim Ruder, Robert W. Sarnoff, Arthur M. Schlesinger (1917-2007), J.A. Stevenson, Ronald Tree, and William D. Tyler. Open to research. Advertising executive. Full name: David Mackenzie Ogilvy. Collection material in English. Finding aid available in the Library of Congress Manuscript Reading Room and at http://hdl.loc.gov/loc.mss/eadmss.ms012048 Ascoli, Max 1898-1978 Correspondence Bevan, R. A. (Robert Alexander) 1901-1974 Correspondence Sir Bilsland, Alexander Steven 1892-1970 Correspondence Black, Eugene R. (Eugene Robert) 1898- Correspondence Canfield, Cass 1897-1986 Correspondence Cone, Fairfax M 1903- Correspondence Lady Hendy, Kythé Correspondence Sir Hooper, Frederic Collins 1892-1963 Correspondence Houghton, Arthur J Jetté, Ellerton Marcel La Roche, Chester J 1892- Correspondence Macleod, Mairi Ann Correspondence Max, Alfred Correspondence Moscoso, Teodoro 1910- Correspondence Moses, Robert 1888-1981 Correspondence Mountfort, Guy Correspondence Murrow, Edward R Correspondence Ogilvy, Francis Correspondence Patrick, Ted 1901-1964 Correspondence Patterson, William D. (William Dudley) 1910-1986 Correspondence Ranck, John M. (John Milton) Correspondence Reeves, Rosser Correspondence Ruder, William Correspondence Sarnoff, Robert W Correspondence Schlesinger, Arthur M. (Arthur Meier) 1917-2007 Correspondence Stevenson, J. A. (John A.) Correspondence Tree, Ronald 1897-1976 Correspondence Tyler, William D. (William Dowling) 1907-1991 Correspondence West, Rebecca 1892-1983 Correspondence Whitehead, Edward 1908-1978 American Association of Advertising Agencies. British American Canadian Corporation. Hewitt, Ogilvy, Benson & Mather. Mather & Crowther. Ogilvy, Benson & Mather (New York, N.Y.) Scottish Council (Development and Industry) Advertising Advertising executives Advertising agencies Advertising agencies Great Britain Advertising agencies United States Consumers United States Fund raising Tourism Trademarks Great Britain Economic conditions 1945-1964 Advertising executives Ogilvy, David, 1911-1999 mm 78035105 hdl:loc.mss/eadmss.ms012048 hdl:loc.mss/eadmss.ms012048.3 http://hdl.loc.gov/loc.mss/eadmss.ms012048 http://hdl.loc.gov/loc.mss/eadmss.ms012048.3 Open to research. DLC 781002 20260227111625.0 mm 78035105