05608cpcaa2200901 4500 mm 78035105 DLC 20260227111625.0 cr ||||||||||| 781002|||||||||||| eng mm 78035105 ms 69002044 DLC dacs DLC DLC L lcmd Ogilvy, David, 1911-1999. David Ogilvy papers, 1935-1966 (bulk 1945-1964). 30,450 items. 87 containers. 29 linear feet. Arranged in 5 series. Series 1: General Correspondence, 1948-1965; Series 2: Business File, 1945-1965; Series 3: Subject File, 1953-1966; Series 4: Speech, Article and Book File, 1935-1966; and Series 5: Miscellany, 1948-1964. Open to research. Correspondence, speeches, writings, market research reports, advertising proposals, printed matter, and other papers relating primarily to Ogilvy's career in advertising as an executive and businessman. Documents his work with the British American Canadian Corporation; Hewitt, Ogilvy, Benson & Mather (New York, N.Y.); Mather & Crowther; and Ogilvy, Benson & Mather. Also documents Ogilvy's emphasis on research and creativity in advertising; his associations with other American and British advertising agencies; involvement with the American Association of Advertising Agencies and the Scottish Council (Development and Industry); and his friendships with Arthur J. Houghton, Ellerton Marcel Jetté, and Edward "Commander" Whitehead. Subjects include consumer habits in the U.S., fund raising, tourism, trademarks, and the economic conditions in Great Britain following World War II. Includes drafts and proofs of Ogilvy's Confessions of an Advertising Man (1963). Family correspondents include Ogilvy's brother, Francis Ogilvy; sister, Lady Kythé Hendy; niece, Mairi Ann MacLeod; and cousin, Rebecca West. Other correspondents include Max Ascoli, R.A. Bevan, Sir Alexander Steven Bilsland, Eugene R. Black, Cass Canfield, Fairfax M. Cone, Lady Kythe Hendy, Chester J. La Roche, Alfred Max, Teodoro Moscoso, Robert Moses, Guy Mountfort, Edward R. Murrow, Ted Patrick, William Patterson, John M. Ranck, Rosser Reeves, Raymond Rubicam, Willaim Ruder, Robert W. Sarnoff, Arthur M. Schlesinger (1917-2007), J.A. Stevenson, Ronald Tree, and William D. Tyler. Advertising executive. Full name: David Mackenzie Ogilvy. Collection material in English. Finding aid available in the Library of Congress Manuscript Reading Room and at http://hdl.loc.gov/loc.mss/eadmss.ms012048 Ascoli, Max, 1898-1978 Correspondence. Bevan, R. A. (Robert Alexander), 1901-1974 Correspondence. Bilsland, Alexander Steven, Sir, 1892-1970 Correspondence. Black, Eugene R. (Eugene Robert), 1898- Correspondence. Canfield, Cass, 1897-1986 Correspondence. Cone, Fairfax M., 1903- Correspondence. Hendy, Kythé, Lady Correspondence. Hooper, Frederic Collins, Sir, 1892-1963 Correspondence. Houghton, Arthur J. Jetté, Ellerton Marcel. La Roche, Chester J., 1892- Correspondence. Macleod, Mairi Ann Correspondence. Max, Alfred Correspondence. Moscoso, Teodoro, 1910- Correspondence. Moses, Robert, 1888-1981 Correspondence. Mountfort, Guy Correspondence. Murrow, Edward R. Correspondence. Ogilvy, Francis Correspondence. Patrick, Ted, 1901-1964 Correspondence. Patterson, William D. (William Dudley), 1910-1986 Correspondence. Ranck, John M. (John Milton) Correspondence. Reeves, Rosser Correspondence. Ruder, William Correspondence. Sarnoff, Robert W. Correspondence. Schlesinger, Arthur M. (Arthur Meier), 1917-2007 Correspondence. Stevenson, J. A. (John A.) Correspondence. Tree, Ronald, 1897-1976 Correspondence. Tyler, William D. (William Dowling), 1907-1991 Correspondence. West, Rebecca, 1892-1983 Correspondence. Whitehead, Edward, 1908-1978. American Association of Advertising Agencies. British American Canadian Corporation. Hewitt, Ogilvy, Benson & Mather. Mather & Crowther. Ogilvy, Benson & Mather (New York, N.Y.) Scottish Council (Development and Industry) Advertising. Advertising executives. Advertising agencies. Advertising agencies Great Britain. Advertising agencies United States. Consumers United States. Fund raising. Tourism. Trademarks. Great Britain Economic conditions 1945-1964. Advertising executives. itoamc Ogilvy, David, 1911-1999. Confessions of an advertising man. 1963. Finding aid http://hdl.loc.gov/loc.mss/eadmss.ms012048 Finding aid (PDF) http://hdl.loc.gov/loc.mss/eadmss.ms012048.3 39985 39985