David Ogilvy papers, 1935-1966 (bulk 1945-1964).
- 30,450 items. 87 containers. 29 linear feet.
- Arranged in 5 series. Series 1: General Correspondence, 1948-1965; Series 2: Business File, 1945-1965; Series 3: Subject File, 1953-1966; Series 4: Speech, Article and Book File, 1935-1966; and Series 5: Miscellany, 1948-1964.
Open to research.
Correspondence, speeches, writings, market research reports, advertising proposals, printed matter, and other papers relating primarily to Ogilvy's career in advertising as an executive and businessman. Documents his work with the British American Canadian Corporation; Hewitt, Ogilvy, Benson & Mather (New York, N.Y.); Mather & Crowther; and Ogilvy, Benson & Mather. Also documents Ogilvy's emphasis on research and creativity in advertising; his associations with other American and British advertising agencies; involvement with the American Association of Advertising Agencies and the Scottish Council (Development and Industry); and his friendships with Arthur J. Houghton, Ellerton Marcel Jetté, and Edward "Commander" Whitehead. Subjects include consumer habits in the U.S., fund raising, tourism, trademarks, and the economic conditions in Great Britain following World War II. Includes drafts and proofs of Ogilvy's Confessions of an Advertising Man (1963). Family correspondents include Ogilvy's brother, Francis Ogilvy; sister, Lady Kythé Hendy; niece, Mairi Ann MacLeod; and cousin, Rebecca West. Other correspondents include Max Ascoli, R.A. Bevan, Sir Alexander Steven Bilsland, Eugene R. Black, Cass Canfield, Fairfax M. Cone, Lady Kythe Hendy, Chester J. La Roche, Alfred Max, Teodoro Moscoso, Robert Moses, Guy Mountfort, Edward R. Murrow, Ted Patrick, William Patterson, John M. Ranck, Rosser Reeves, Raymond Rubicam, Willaim Ruder, Robert W. Sarnoff, Arthur M. Schlesinger (1917-2007), J.A. Stevenson, Ronald Tree, and William D. Tyler.
Advertising executive. Full name: David Mackenzie Ogilvy.
Collection material in English.
Finding aid available in the Library of Congress Manuscript Reading Room and at http://hdl.loc.gov/loc.mss/eadmss.ms012048
mm 78035105
Ascoli, Max, 1898-1978 --Correspondence. Bevan, R. A. 1901-1974 --Correspondence. Bilsland, Alexander Steven, Sir, 1892-1970 --Correspondence. Black, Eugene R. 1898- --Correspondence. Canfield, Cass, 1897-1986 --Correspondence. Cone, Fairfax M., 1903- --Correspondence. Hendy, Kythé, Lady --Correspondence. Hooper, Frederic Collins, Sir, 1892-1963 --Correspondence. Houghton, Arthur J. Jetté, Ellerton Marcel. La Roche, Chester J., 1892- --Correspondence. Macleod, Mairi Ann--Correspondence. Max, Alfred--Correspondence. Moscoso, Teodoro, 1910- --Correspondence. Moses, Robert, 1888-1981 --Correspondence. Mountfort, Guy--Correspondence. Murrow, Edward R.--Correspondence. Ogilvy, Francis--Correspondence. Patrick, Ted, 1901-1964 --Correspondence. Patterson, William D. 1910-1986 --Correspondence. Ranck, John M.--Correspondence. Reeves, Rosser--Correspondence. Ruder, William--Correspondence. Sarnoff, Robert W.--Correspondence. Schlesinger, Arthur M. 1917-2007 --Correspondence. Stevenson, J. A.--Correspondence. Tree, Ronald, 1897-1976 --Correspondence. Tyler, William D. 1907-1991 --Correspondence. West, Rebecca, 1892-1983 --Correspondence. Whitehead, Edward, 1908-1978.
American Association of Advertising Agencies. British American Canadian Corporation. Hewitt, Ogilvy, Benson & Mather. Mather & Crowther. Ogilvy, Benson & Mather (New York, N.Y.) Scottish Council (Development and Industry)
Advertising. Advertising executives. Advertising agencies. Advertising agencies--Great Britain. Advertising agencies--United States. Consumers--United States. Fund raising. Tourism. Trademarks.