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  <titleInfo>
    <title>Edward L. Bernays papers, 1777-1994 (bulk 1920-1990)</title>
  </titleInfo>
  <name type="personal">
    <namePart>Bernays, Edward L.</namePart>
    <namePart type="date">1891-1995</namePart>
    <role>
      <roleTerm authority="marcrelator" type="text">creator</roleTerm>
    </role>
  </name>
  <typeOfResource collection="yes" manuscript="yes">mixed material</typeOfResource>
  <originInfo>
    <issuance>monographic</issuance>
  </originInfo>
  <language>
    <languageTerm authority="iso639-2b" type="code">eng</languageTerm>
  </language>
  <physicalDescription>
    <extent>227,000</extent>
    <extent>860 54</extent>
    <extent>160.2</extent>
  </physicalDescription>
  <abstract>Correspondence, publicity material, and scrapbooks, together with memoranda, research notes, speeches, articles, drafts of books, lists, surveys, reports, printed matter, photographs, and other material documenting Bernays's career as a pioneer in the field of public relations and the development of that profession and its influence on American society.  Bernays represented leading figures and organizations in the arts, finance, health, industry, philanthropy, and world and national politics.  Much of the collection was used as the basis for Bernays's memoir, Biography of an Idea (1965).</abstract>
  <abstract>Topics include the celebration of the fiftieth anniversary of Edison's invention of the electric light (1929); the stock market crash of 1929 and the Depression; President Herbert Hoover's Emergency Committee for Employment and Committee on the Cost of Medical Care; New York City mayoral election of 1940; economic conditions, government agencies, international politics, and loan campaigns during World War II; postwar corporate and theater industry development in New York City; Jawaharlal Nehru's efforts to regain American goodwill following India's neutrality during the Korean War; and the Vietnamese conflict.  Includes material on Bernays's public relations work for the automobile, bread, brewing, magazine publishing, pharmaceutical, and radio broadcasting industries.  Also includes material on his interest in environmental affairs, the Edward L. Bernays Foundation, and such social issues as crime, cigarette smoking, and aging.</abstract>
  <abstract>Family papers (1831-1993) include correspondence between Bernays and his wife, Doris Fleischman Bernays; a draft of her book, A Wife Is Many Women (1955); and letters and other papers of or relating to Bernays's uncle, Sigmund Freud, and other members of the Freud and Bernays families.</abstract>
  <abstract>Clients include Allied Chemical &amp; Dye Corporation, American Nurses' Association, American Psychological Association, American Tobacco Company, Ballets russes, Bank of America, Book Publishers Research Institute, Brotherhood of Railroad Trainmen, Cartier (Firm), Columbia Broadcasting System, Committee for America Self-Contained, Committee on Foreign Affairs, Exposition internationale des arts décoratifs et industriels modernes (Paris, France, 1925), General Motors Corporation, Jacques Seligmann &amp; Co., Light's Golden Jubilee (1929), Mack Trucks, Inc., Mayor's Committee for the Commemoration of the Golden Anniversary of the City of New York, Philco Radio and Television Corp., Procter &amp; Gamble Company, United Brewers Industrial Foundation, United Fruit Company, United States Information Agency, United States Sugar Beet Association, and Ward Baking Company.</abstract>
  <abstract>Correspondents include Paul Bern, Sam Black, Frances Payne Bingham Bolton, Lucius M. Boomer, Daniel J. Boorstin, Homer E. Capehart, Jacques Cartier, Willoughby S. Chesley, Myron M. Cowen, George Creel, E. A. Filene, Sigmund Freud, James Watson Gerard, Norman Bel Geddes, Amadeo Peter Giannini, Eric Frederick Goldman, George W. Hill, Herbert Hoover, Hubert H. Humphrey, Lyndon B. Johnson, Otto Hermann Kahn, Marc Klaw, Alfred A. Knopf, Gypsy Rose Lee, Ivy L. Lee, Erich Leinsdorf, Sinclair Lewis, Clare Boothe Luce, Henry Robinson Luce, William McChesney Martin, Joseph V. McKee, H. L. Mencken, David Page, William S. Paley, Vijaya Lakshmi Pandit, George H. Phelps, A. N. Spanel, Arthur B. Spingarn, Lawrence E. Spivak, Albert Payson Terhune, Robert F. Wagner, Henry Agard Wallace, William B. Ward, and Edmund S. Whitman.</abstract>
  <note>Open to research.</note>
  <note>Most photographs transferred to Library of Congress Prints and Photographs Division.</note>
  <note>Sound recordings transferred to Library of Congress Motion Picture, Broadcasting and Recorded Sound Division.</note>
  <note>Public relations consultant.  Died 1995.</note>
  <note>Collection material in English.</note>
  <note>Finding aid available in the Library of Congress Manuscript Reading Room and on Internet.</note>
  <subject authority="lcsh">
    <name type="personal">
      <namePart>Bern, Paul</namePart>
      <namePart type="date">1889-1932</namePart>
    </name>
    <topic>Correspondence</topic>
  </subject>
  <subject authority="lcsh">
    <name type="personal">
      <namePart>Bernays, Doris Fleischman</namePart>
      <namePart type="date">1891-</namePart>
    </name>
    <topic>Correspondence</topic>
  </subject>
  <subject authority="lcsh">
    <name type="personal">
      <namePart>Black, Sam</namePart>
      <namePart type="date">1915-</namePart>
    </name>
    <topic>Correspondence</topic>
  </subject>
  <subject authority="lcsh">
    <name type="personal">
      <namePart>Bolton, Frances Payne Bingham</namePart>
      <namePart type="date">1885-1977</namePart>
    </name>
    <topic>Correspondence</topic>
  </subject>
  <subject authority="lcsh">
    <name type="personal">
      <namePart>Boomer, Lucius M. (Lucius Messenger)</namePart>
      <namePart type="date">1878-1947</namePart>
    </name>
    <topic>Correspondence</topic>
  </subject>
  <subject authority="lcsh">
    <name type="personal">
      <namePart>Boorstin, Daniel J. (Daniel Joseph)</namePart>
      <namePart type="date">1914-2004</namePart>
    </name>
    <topic>Correspondence</topic>
  </subject>
  <subject authority="lcsh">
    <name type="personal">
      <namePart>Capehart, Homer E. (Homer Earl)</namePart>
      <namePart type="date">1897-1979</namePart>
    </name>
    <topic>Correspondence</topic>
  </subject>
  <subject authority="lcsh">
    <name type="personal">
      <namePart>Cartier, Jacques</namePart>
      <namePart type="date">d. 1941</namePart>
    </name>
    <topic>Correspondence</topic>
  </subject>
  <subject authority="lcsh">
    <name type="personal">
      <namePart>Chesley, Willoughby S</namePart>
    </name>
    <topic>Correspondence</topic>
  </subject>
  <subject authority="lcsh">
    <name type="personal">
      <namePart>Cowen, Myron M. (Myron Melvin)</namePart>
      <namePart type="date">1898-1965</namePart>
    </name>
    <topic>Correspondence</topic>
  </subject>
  <subject authority="lcsh">
    <name type="personal">
      <namePart>Creel, George</namePart>
      <namePart type="date">1876-1953</namePart>
    </name>
    <topic>Correspondence</topic>
  </subject>
  <subject authority="lcsh">
    <name type="personal">
      <namePart>Edison, Thomas A. (Thomas Alva)</namePart>
      <namePart type="date">1847-1931</namePart>
    </name>
    <topic>Anniversaries, etc</topic>
  </subject>
  <subject authority="lcsh">
    <name type="personal">
      <namePart>Filene, E. A. (Edward Albert)</namePart>
      <namePart type="date">1860-1937</namePart>
    </name>
    <topic>Correspondence</topic>
  </subject>
  <subject authority="lcsh">
    <name type="personal">
      <namePart>Freud, Sigmund</namePart>
      <namePart type="date">1856-1939</namePart>
    </name>
    <topic>Correspondence</topic>
  </subject>
  <subject authority="lcsh">
    <name type="personal">
      <namePart>Geddes, Norman Bel</namePart>
      <namePart type="date">1893-1958</namePart>
    </name>
    <topic>Correspondence</topic>
  </subject>
  <subject authority="lcsh">
    <name type="personal">
      <namePart>Gerard, James Watson</namePart>
      <namePart type="date">1867-</namePart>
    </name>
    <topic>Correspondence</topic>
  </subject>
  <subject authority="lcsh">
    <name type="personal">
      <namePart>Giannini, Amadeo Peter</namePart>
      <namePart type="date">1870-1949</namePart>
    </name>
    <topic>Correspondence</topic>
  </subject>
  <subject authority="lcsh">
    <name type="personal">
      <namePart>Goldman, Eric Frederick</namePart>
      <namePart type="date">1915-1989</namePart>
    </name>
    <topic>Correspondence</topic>
  </subject>
  <subject authority="lcsh">
    <name type="personal">
      <namePart>Hill, George W. (George Washington)</namePart>
      <namePart type="date">1884-1946</namePart>
    </name>
    <topic>Correspondence</topic>
  </subject>
  <subject authority="lcsh">
    <name type="personal">
      <namePart>Hoover, Herbert</namePart>
      <namePart type="date">1874-1964</namePart>
    </name>
  </subject>
  <subject authority="lcsh">
    <name type="personal">
      <namePart>Hoover, Herbert</namePart>
      <namePart type="date">1874-1964</namePart>
    </name>
    <topic>Correspondence</topic>
  </subject>
  <subject authority="lcsh">
    <name type="personal">
      <namePart>Humphrey, Hubert H. (Hubert Horatio)</namePart>
      <namePart type="date">1911-1978</namePart>
    </name>
    <topic>Correspondence</topic>
  </subject>
  <subject authority="lcsh">
    <name type="personal">
      <namePart>Johnson, Lyndon B. (Lyndon Baines)</namePart>
      <namePart type="date">1908-1973</namePart>
    </name>
    <topic>Correspondence</topic>
  </subject>
  <subject authority="lcsh">
    <name type="personal">
      <namePart>Kahn, Otto Hermann</namePart>
      <namePart type="date">1867-1934</namePart>
    </name>
    <topic>Correspondence</topic>
  </subject>
  <subject authority="lcsh">
    <name type="personal">
      <namePart>Klaw, Marc</namePart>
      <namePart type="date">1858-1936</namePart>
    </name>
    <topic>Correspondence</topic>
  </subject>
  <subject authority="lcsh">
    <name type="personal">
      <namePart>Knopf, Alfred A</namePart>
      <namePart type="date">1892-1984</namePart>
    </name>
    <topic>Correspondence</topic>
  </subject>
  <subject authority="lcsh">
    <name type="personal">
      <namePart>Lee, Gypsy Rose</namePart>
      <namePart type="date">1914-1970</namePart>
    </name>
    <topic>Correspondence</topic>
  </subject>
  <subject authority="lcsh">
    <name type="personal">
      <namePart>Lee, Ivy L. (Ivy Ledbetter)</namePart>
      <namePart type="date">1877-1934</namePart>
    </name>
    <topic>Correspondence</topic>
  </subject>
  <subject authority="lcsh">
    <name type="personal">
      <namePart>Leinsdorf, Erich</namePart>
      <namePart type="date">1912-1993</namePart>
    </name>
    <topic>Correspondence</topic>
  </subject>
  <subject authority="lcsh">
    <name type="personal">
      <namePart>Lewis, Sinclair</namePart>
      <namePart type="date">1885-1951</namePart>
    </name>
    <topic>Correspondence</topic>
  </subject>
  <subject authority="lcsh">
    <name type="personal">
      <namePart>Luce, Clare Boothe</namePart>
      <namePart type="date">1903-1987</namePart>
    </name>
    <topic>Correspondence</topic>
  </subject>
  <subject authority="lcsh">
    <name type="personal">
      <namePart>Luce, Henry Robinson</namePart>
      <namePart type="date">1898-1967</namePart>
    </name>
    <topic>Correspondence</topic>
  </subject>
  <subject authority="lcsh">
    <name type="personal">
      <namePart>Martin, William McChesney</namePart>
    </name>
    <topic>Correspondence</topic>
  </subject>
  <subject authority="lcsh">
    <name type="personal">
      <namePart>McKee, Joseph V</namePart>
      <namePart type="date">d. 1956</namePart>
    </name>
    <topic>Correspondence</topic>
  </subject>
  <subject authority="lcsh">
    <name type="personal">
      <namePart>Mencken, H. L. (Henry Louis)</namePart>
      <namePart type="date">1880-1956</namePart>
    </name>
    <topic>Correspondence</topic>
  </subject>
  <subject authority="lcsh">
    <name type="personal">
      <namePart>Nehru, Jawaharlal</namePart>
      <namePart type="date">1889-1964</namePart>
    </name>
  </subject>
  <subject authority="lcsh">
    <name type="personal">
      <namePart>Page, David</namePart>
      <namePart type="date">1892-1989</namePart>
    </name>
    <topic>Correspondence</topic>
  </subject>
  <subject authority="lcsh">
    <name type="personal">
      <namePart>Paley, William S. (William Samuel)</namePart>
      <namePart type="date">1901-</namePart>
    </name>
    <topic>Correspondence</topic>
  </subject>
  <subject authority="lcsh">
    <name type="personal">
      <namePart>Pandit, Vijaya Lakshmi</namePart>
      <namePart type="date">1900-1990</namePart>
    </name>
    <topic>Correspondence</topic>
  </subject>
  <subject authority="lcsh">
    <name type="personal">
      <namePart>Phelps, George H. (George Harrison)</namePart>
      <namePart type="date">1883-1945</namePart>
    </name>
    <topic>Correspondence</topic>
  </subject>
  <subject authority="lcsh">
    <name type="personal">
      <namePart>Spanel, A. N. (Abram Nathaniel)</namePart>
      <namePart type="date">1901-1985</namePart>
    </name>
    <topic>Correspondence</topic>
  </subject>
  <subject authority="lcsh">
    <name type="personal">
      <namePart>Spingarn, Arthur B. (Arthur Barnett)</namePart>
      <namePart type="date">1878-1971</namePart>
    </name>
    <topic>Correspondence</topic>
  </subject>
  <subject authority="lcsh">
    <name type="personal">
      <namePart>Spivak, Lawrence E. (Lawrence Edmund)</namePart>
      <namePart type="date">1900-1994</namePart>
    </name>
    <topic>Correspondence</topic>
  </subject>
  <subject authority="lcsh">
    <name type="personal">
      <namePart>Terhune, Albert Payson</namePart>
      <namePart type="date">1872-1942</namePart>
    </name>
    <topic>Correspondence</topic>
  </subject>
  <subject authority="lcsh">
    <name type="personal">
      <namePart>Wagner, Robert F. (Robert Ferdinand)</namePart>
      <namePart type="date">1910-</namePart>
    </name>
    <topic>Correspondence</topic>
  </subject>
  <subject authority="lcsh">
    <name type="personal">
      <namePart>Wallace, Henry A. (Henry Agard)</namePart>
      <namePart type="date">1888-1965</namePart>
    </name>
    <topic>Correspondence</topic>
  </subject>
  <subject authority="lcsh">
    <name type="personal">
      <namePart>Ward, William B. (William Breining)</namePart>
      <namePart type="date">1884-1929</namePart>
    </name>
    <topic>Correspondence</topic>
  </subject>
  <subject authority="lcsh">
    <name type="personal">
      <namePart>Whitman, Edmund S</namePart>
    </name>
    <topic>Correspondence</topic>
  </subject>
  <subject authority="lcsh">
    <name type="personal">
      <namePart>Bernays family</namePart>
    </name>
  </subject>
  <subject authority="lcsh">
    <name type="personal">
      <namePart>Freud family</namePart>
    </name>
  </subject>
  <subject authority="lcsh">
    <name type="corporate">
      <namePart>New York (N.Y.).</namePart>
      <namePart>Mayor's Committee for the Commemoration of the Golden Anniversary of the City of New York.</namePart>
    </name>
  </subject>
  <subject authority="lcsh">
    <name type="corporate">
      <namePart>United States.</namePart>
      <namePart>President's Emergency Committee for Employment.</namePart>
    </name>
  </subject>
  <subject authority="lcsh">
    <name type="corporate">
      <namePart>Allied Chemical &amp; Dye Corporation.</namePart>
    </name>
  </subject>
  <subject authority="lcsh">
    <name type="corporate">
      <namePart>American Nurses' Association.</namePart>
    </name>
  </subject>
  <subject authority="lcsh">
    <name type="corporate">
      <namePart>American Psychological Association.</namePart>
    </name>
  </subject>
  <subject authority="lcsh">
    <name type="corporate">
      <namePart>American Tobacco Company.</namePart>
    </name>
  </subject>
  <subject authority="lcsh">
    <name type="corporate">
      <namePart>Ballets russes.</namePart>
    </name>
  </subject>
  <subject authority="lcsh">
    <name type="corporate">
      <namePart>Bank of America.</namePart>
    </name>
  </subject>
  <subject authority="lcsh">
    <name type="corporate">
      <namePart>Book Publishers Research Institute.</namePart>
    </name>
  </subject>
  <subject authority="lcsh">
    <name type="corporate">
      <namePart>Brotherhood of Railroad Trainmen.</namePart>
    </name>
  </subject>
  <subject authority="lcsh">
    <name type="corporate">
      <namePart>Cartier (Firm)</namePart>
    </name>
  </subject>
  <subject authority="lcsh">
    <name type="corporate">
      <namePart>Columbia Broadcasting System, inc.</namePart>
    </name>
  </subject>
  <subject authority="lcsh">
    <name type="corporate">
      <namePart>Committee for America Self-Contained.</namePart>
    </name>
  </subject>
  <subject authority="lcsh">
    <name type="corporate">
      <namePart>Committee on the Cost of Medical Care.</namePart>
    </name>
  </subject>
  <subject authority="lcsh">
    <name type="corporate">
      <namePart>Edward L. Bernays Foundation.</namePart>
    </name>
  </subject>
  <subject authority="lcsh">
    <name type="corporate">
      <namePart>General Motors Corporation.</namePart>
    </name>
  </subject>
  <subject authority="lcsh">
    <name type="corporate">
      <namePart>Jacques Seligmann &amp; Co.</namePart>
    </name>
  </subject>
  <subject authority="lcsh">
    <name type="corporate">
      <namePart>Mack Trucks, inc.</namePart>
    </name>
  </subject>
  <subject authority="lcsh">
    <name type="corporate">
      <namePart>Philco Radio and Television Corp.</namePart>
    </name>
  </subject>
  <subject authority="lcsh">
    <name type="corporate">
      <namePart>United Brewers Industrial Foundation.</namePart>
    </name>
  </subject>
  <subject authority="lcsh">
    <name type="corporate">
      <namePart>United Fruit Company.</namePart>
    </name>
  </subject>
  <subject authority="lcsh">
    <name type="corporate">
      <namePart>United States Information Agency.</namePart>
    </name>
  </subject>
  <subject authority="lcsh">
    <name type="corporate">
      <namePart>United States Sugar Beet Association.</namePart>
    </name>
  </subject>
  <subject authority="lcsh">
    <name type="corporate">
      <namePart>Ward Baking Company.</namePart>
    </name>
  </subject>
  <subject authority="lcsh">
    <name type="conference">
      <namePart>Exposition internationale des arts décoratifs et industriels modernes (1925 : Paris, France)</namePart>
    </name>
  </subject>
  <subject authority="lcsh">
    <name type="conference">
      <namePart>Light's Golden Jubilee (1929)</namePart>
    </name>
  </subject>
  <subject authority="lcsh">
    <topic>Advertising</topic>
  </subject>
  <subject authority="lcsh">
    <topic>Administrative agencies</topic>
    <geographic>United States</geographic>
  </subject>
  <subject authority="lcsh">
    <topic>Aging</topic>
  </subject>
  <subject authority="lcsh">
    <topic>Cigarettes</topic>
  </subject>
  <subject authority="lcsh">
    <topic>Crime</topic>
  </subject>
  <subject authority="lcsh">
    <topic>Depressions</topic>
    <temporal>1929</temporal>
  </subject>
  <subject authority="lcsh">
    <topic>Electric lighting</topic>
    <topic>Anniversaries, etc</topic>
  </subject>
  <subject authority="lcsh">
    <topic>Korean War, 1950-1953</topic>
    <topic>Diplomatic history</topic>
  </subject>
  <subject authority="lcsh">
    <topic>Loans</topic>
  </subject>
  <subject authority="lcsh">
    <topic>Mayors</topic>
    <geographic>New York (State)</geographic>
    <geographic>New York</geographic>
    <topic>Election</topic>
    <temporal>1940</temporal>
  </subject>
  <subject authority="lcsh">
    <topic>Arts</topic>
    <topic>Public relations</topic>
  </subject>
  <subject authority="lcsh">
    <topic>Automobile industry and trade</topic>
    <topic>Public relations</topic>
  </subject>
  <subject authority="lcsh">
    <topic>Bread industry</topic>
    <topic>Public relations</topic>
  </subject>
  <subject authority="lcsh">
    <topic>Brewing industry</topic>
    <topic>Public relations</topic>
  </subject>
  <subject authority="lcsh">
    <topic>Charities</topic>
    <topic>Public relations</topic>
  </subject>
  <subject authority="lcsh">
    <topic>Financial institutions</topic>
    <topic>Public relations</topic>
  </subject>
  <subject authority="lcsh">
    <topic>Health facilities</topic>
    <topic>Public relations</topic>
  </subject>
  <subject authority="lcsh">
    <topic>Human ecology</topic>
  </subject>
  <subject authority="lcsh">
    <topic>Radio broadcasting</topic>
    <topic>Public relations</topic>
  </subject>
  <subject authority="lcsh">
    <topic>Public relations</topic>
  </subject>
  <subject authority="lcsh">
    <topic>Public relations</topic>
    <topic>Periodicals</topic>
  </subject>
  <subject authority="lcsh">
    <topic>Public relations</topic>
    <topic>Pharmaceutical industry</topic>
  </subject>
  <subject authority="lcsh">
    <topic>Public relations and politics</topic>
  </subject>
  <subject authority="lcsh">
    <topic>Smoking</topic>
  </subject>
  <subject authority="lcsh">
    <topic>Stock Market Crash, 1929</topic>
  </subject>
  <subject authority="lcsh">
    <topic>Theater</topic>
    <geographic>New York (State)</geographic>
    <geographic>New York</geographic>
  </subject>
  <subject authority="lcsh">
    <topic>Vietnam War, 1961-1975</topic>
  </subject>
  <subject authority="lcsh">
    <topic>World politics</topic>
    <temporal>1933-1945</temporal>
  </subject>
  <subject authority="lcsh">
    <topic>World War, 1939-1945</topic>
    <topic>Economic aspects</topic>
  </subject>
  <subject authority="lcsh">
    <geographic>India</geographic>
    <topic>Foreign relations</topic>
    <geographic>United States</geographic>
  </subject>
  <subject authority="lcsh">
    <geographic>New York (N.Y.)</geographic>
    <topic>Economic conditions</topic>
  </subject>
  <subject authority="lcsh">
    <geographic>United States</geographic>
    <topic>Foreign relations</topic>
    <geographic>India</geographic>
  </subject>
  <subject authority="itoamc">
    <occupation>Public relations consultants</occupation>
  </subject>
  <relatedItem type="constituent">
    <titleInfo>
      <title>Wife is many women. 1955</title>
    </titleInfo>
    <name type="personal">
      <namePart>Bernays, Doris Fleischman,</namePart>
      <namePart type="date">1891-</namePart>
    </name>
  </relatedItem>
  <relatedItem type="constituent">
    <titleInfo>
      <title>Biography of an idea. 1965</title>
    </titleInfo>
    <name type="personal">
      <namePart>Bernays, Edward L.,</namePart>
      <namePart type="date">1891-1995</namePart>
    </name>
  </relatedItem>
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