<?xml version="1.0" encoding="UTF-8"?>
<record
    xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance"
    xsi:schemaLocation="http://www.loc.gov/MARC21/slim http://www.loc.gov/standards/marcxml/schema/MARC21slim.xsd"
    xmlns="http://www.loc.gov/MARC21/slim">

  <leader>11315cpcaa2201693 a 4500</leader>
  <controlfield tag="001">mm 78012534 </controlfield>
  <controlfield tag="003">DLC</controlfield>
  <controlfield tag="005">20260227111621.0</controlfield>
  <controlfield tag="007">cr |||||||||||</controlfield>
  <controlfield tag="008">790410||||||||||||                 eng  </controlfield>
  <datafield tag="010" ind1=" " ind2=" ">
    <subfield code="a">mm 78012534 </subfield>
    <subfield code="b">ms 67000588 </subfield>
    <subfield code="z">su 78012534 </subfield>
  </datafield>
  <datafield tag="040" ind1=" " ind2=" ">
    <subfield code="a">DLC</subfield>
    <subfield code="c">DLC</subfield>
    <subfield code="d">DLC</subfield>
    <subfield code="e">dacs</subfield>
  </datafield>
  <datafield tag="072" ind1=" " ind2="7">
    <subfield code="a">R</subfield>
    <subfield code="2">lcmd</subfield>
  </datafield>
  <datafield tag="100" ind1="1" ind2=" ">
    <subfield code="a">Bernays, Edward L.,</subfield>
    <subfield code="d">1891-1995.</subfield>
  </datafield>
  <datafield tag="245" ind1="0" ind2="0">
    <subfield code="a">Edward L. Bernays papers,</subfield>
    <subfield code="f">1777-1994</subfield>
    <subfield code="g">(bulk 1920-1990).</subfield>
  </datafield>
  <datafield tag="300" ind1=" " ind2=" ">
    <subfield code="a">227,000</subfield>
    <subfield code="f">items.</subfield>
  </datafield>
  <datafield tag="300" ind1=" " ind2=" ">
    <subfield code="a">860</subfield>
    <subfield code="f">containers plus</subfield>
    <subfield code="a">54</subfield>
    <subfield code="f">oversize.</subfield>
  </datafield>
  <datafield tag="300" ind1=" " ind2=" ">
    <subfield code="a">160.2</subfield>
    <subfield code="f">linear feet.</subfield>
  </datafield>
  <datafield tag="506" ind1="0" ind2=" ">
    <subfield code="a">Open to research.</subfield>
  </datafield>
  <datafield tag="520" ind1="8" ind2=" ">
    <subfield code="a">Correspondence, publicity material, and scrapbooks, together with memoranda, research notes, speeches, articles, drafts of books, lists, surveys, reports, printed matter, photographs, and other material documenting Bernays's career as a pioneer in the field of public relations and the development of that profession and its influence on American society.  Bernays represented leading figures and organizations in the arts, finance, health, industry, philanthropy, and world and national politics.  Much of the collection was used as the basis for Bernays's memoir, Biography of an Idea (1965).</subfield>
  </datafield>
  <datafield tag="520" ind1="8" ind2=" ">
    <subfield code="a">Topics include the celebration of the fiftieth anniversary of Edison's invention of the electric light (1929); the stock market crash of 1929 and the Depression; President Herbert Hoover's Emergency Committee for Employment and Committee on the Cost of Medical Care; New York City mayoral election of 1940; economic conditions, government agencies, international politics, and loan campaigns during World War II; postwar corporate and theater industry development in New York City; Jawaharlal Nehru's efforts to regain American goodwill following India's neutrality during the Korean War; and the Vietnamese conflict.  Includes material on Bernays's public relations work for the automobile, bread, brewing, magazine publishing, pharmaceutical, and radio broadcasting industries.  Also includes material on his interest in environmental affairs, the Edward L. Bernays Foundation, and such social issues as crime, cigarette smoking, and aging.</subfield>
  </datafield>
  <datafield tag="520" ind1="8" ind2=" ">
    <subfield code="a">Family papers (1831-1993) include correspondence between Bernays and his wife, Doris Fleischman Bernays; a draft of her book, A Wife Is Many Women (1955); and letters and other papers of or relating to Bernays's uncle, Sigmund Freud, and other members of the Freud and Bernays families.</subfield>
  </datafield>
  <datafield tag="520" ind1="8" ind2=" ">
    <subfield code="a">Clients include Allied Chemical &amp; Dye Corporation, American Nurses' Association, American Psychological Association, American Tobacco Company, Ballets russes, Bank of America, Book Publishers Research Institute, Brotherhood of Railroad Trainmen, Cartier (Firm), Columbia Broadcasting System, Committee for America Self-Contained, Committee on Foreign Affairs, Exposition internationale des arts d&#xE9;coratifs et industriels modernes (Paris, France, 1925), General Motors Corporation, Jacques Seligmann &amp; Co., Light's Golden Jubilee (1929), Mack Trucks, Inc., Mayor's Committee for the Commemoration of the Golden Anniversary of the City of New York, Philco Radio and Television Corp., Procter &amp; Gamble Company, United Brewers Industrial Foundation, United Fruit Company, United States Information Agency, United States Sugar Beet Association, and Ward Baking Company.</subfield>
  </datafield>
  <datafield tag="520" ind1="8" ind2=" ">
    <subfield code="a">Correspondents include Paul Bern, Sam Black, Frances Payne Bingham Bolton, Lucius M. Boomer, Daniel J. Boorstin, Homer E. Capehart, Jacques Cartier, Willoughby S. Chesley, Myron M. Cowen, George Creel, E. A. Filene, Sigmund Freud, James Watson Gerard, Norman Bel Geddes, Amadeo Peter Giannini, Eric Frederick Goldman, George W. Hill, Herbert Hoover, Hubert H. Humphrey, Lyndon B. Johnson, Otto Hermann Kahn, Marc Klaw, Alfred A. Knopf, Gypsy Rose Lee, Ivy L. Lee, Erich Leinsdorf, Sinclair Lewis, Clare Boothe Luce, Henry Robinson Luce, William McChesney Martin, Joseph V. McKee, H. L. Mencken, David Page, William S. Paley, Vijaya Lakshmi Pandit, George H. Phelps, A. N. Spanel, Arthur B. Spingarn, Lawrence E. Spivak, Albert Payson Terhune, Robert F. Wagner, Henry Agard Wallace, William B. Ward, and Edmund S. Whitman.</subfield>
  </datafield>
  <datafield tag="544" ind1=" " ind2=" ">
    <subfield code="3">Most photographs</subfield>
    <subfield code="e">transferred to</subfield>
    <subfield code="a">Library of Congress Prints and Photographs Division.</subfield>
  </datafield>
  <datafield tag="544" ind1=" " ind2=" ">
    <subfield code="3">Sound recordings</subfield>
    <subfield code="e">transferred to</subfield>
    <subfield code="a">Library of Congress Motion Picture, Broadcasting and Recorded Sound Division.</subfield>
  </datafield>
  <datafield tag="545" ind1="0" ind2=" ">
    <subfield code="a">Public relations consultant.  Died 1995.</subfield>
  </datafield>
  <datafield tag="546" ind1=" " ind2=" ">
    <subfield code="a">Collection material in English.</subfield>
  </datafield>
  <datafield tag="555" ind1="8" ind2=" ">
    <subfield code="a">Finding aid available in the Library of Congress Manuscript Reading Room and on Internet.</subfield>
  </datafield>
  <datafield tag="600" ind1="1" ind2="0">
    <subfield code="a">Bern, Paul,</subfield>
    <subfield code="d">1889-1932</subfield>
    <subfield code="v">Correspondence.</subfield>
  </datafield>
  <datafield tag="600" ind1="1" ind2="0">
    <subfield code="a">Bernays, Doris Fleischman,</subfield>
    <subfield code="d">1891-</subfield>
    <subfield code="v">Correspondence.</subfield>
  </datafield>
  <datafield tag="600" ind1="1" ind2="0">
    <subfield code="a">Black, Sam,</subfield>
    <subfield code="d">1915-</subfield>
    <subfield code="v">Correspondence.</subfield>
  </datafield>
  <datafield tag="600" ind1="1" ind2="0">
    <subfield code="a">Bolton, Frances Payne Bingham,</subfield>
    <subfield code="d">1885-1977</subfield>
    <subfield code="v">Correspondence.</subfield>
  </datafield>
  <datafield tag="600" ind1="1" ind2="0">
    <subfield code="a">Boomer, Lucius M.</subfield>
    <subfield code="q">(Lucius Messenger),</subfield>
    <subfield code="d">1878-1947</subfield>
    <subfield code="v">Correspondence.</subfield>
  </datafield>
  <datafield tag="600" ind1="1" ind2="0">
    <subfield code="a">Boorstin, Daniel J.</subfield>
    <subfield code="q">(Daniel Joseph),</subfield>
    <subfield code="d">1914-2004</subfield>
    <subfield code="v">Correspondence.</subfield>
  </datafield>
  <datafield tag="600" ind1="1" ind2="0">
    <subfield code="a">Capehart, Homer E.</subfield>
    <subfield code="q">(Homer Earl),</subfield>
    <subfield code="d">1897-1979</subfield>
    <subfield code="v">Correspondence.</subfield>
  </datafield>
  <datafield tag="600" ind1="1" ind2="0">
    <subfield code="a">Cartier, Jacques,</subfield>
    <subfield code="d">d. 1941</subfield>
    <subfield code="v">Correspondence.</subfield>
  </datafield>
  <datafield tag="600" ind1="1" ind2="0">
    <subfield code="a">Chesley, Willoughby S.</subfield>
    <subfield code="v">Correspondence.</subfield>
  </datafield>
  <datafield tag="600" ind1="1" ind2="0">
    <subfield code="a">Cowen, Myron M.</subfield>
    <subfield code="q">(Myron Melvin),</subfield>
    <subfield code="d">1898-1965</subfield>
    <subfield code="v">Correspondence.</subfield>
  </datafield>
  <datafield tag="600" ind1="1" ind2="0">
    <subfield code="a">Creel, George,</subfield>
    <subfield code="d">1876-1953</subfield>
    <subfield code="v">Correspondence.</subfield>
  </datafield>
  <datafield tag="600" ind1="1" ind2="0">
    <subfield code="a">Edison, Thomas A.</subfield>
    <subfield code="q">(Thomas Alva),</subfield>
    <subfield code="d">1847-1931</subfield>
    <subfield code="x">Anniversaries, etc.</subfield>
  </datafield>
  <datafield tag="600" ind1="1" ind2="0">
    <subfield code="a">Filene, E. A.</subfield>
    <subfield code="q">(Edward Albert),</subfield>
    <subfield code="d">1860-1937</subfield>
    <subfield code="v">Correspondence.</subfield>
  </datafield>
  <datafield tag="600" ind1="1" ind2="0">
    <subfield code="a">Freud, Sigmund,</subfield>
    <subfield code="d">1856-1939</subfield>
    <subfield code="v">Correspondence.</subfield>
  </datafield>
  <datafield tag="600" ind1="1" ind2="0">
    <subfield code="a">Geddes, Norman Bel,</subfield>
    <subfield code="d">1893-1958</subfield>
    <subfield code="v">Correspondence.</subfield>
  </datafield>
  <datafield tag="600" ind1="1" ind2="0">
    <subfield code="a">Gerard, James Watson,</subfield>
    <subfield code="d">1867-</subfield>
    <subfield code="v">Correspondence.</subfield>
  </datafield>
  <datafield tag="600" ind1="1" ind2="0">
    <subfield code="a">Giannini, Amadeo Peter,</subfield>
    <subfield code="d">1870-1949</subfield>
    <subfield code="v">Correspondence.</subfield>
  </datafield>
  <datafield tag="600" ind1="1" ind2="0">
    <subfield code="a">Goldman, Eric Frederick,</subfield>
    <subfield code="d">1915-1989</subfield>
    <subfield code="v">Correspondence.</subfield>
  </datafield>
  <datafield tag="600" ind1="1" ind2="0">
    <subfield code="a">Hill, George W.</subfield>
    <subfield code="q">(George Washington),</subfield>
    <subfield code="d">1884-1946</subfield>
    <subfield code="v">Correspondence.</subfield>
  </datafield>
  <datafield tag="600" ind1="1" ind2="0">
    <subfield code="a">Hoover, Herbert,</subfield>
    <subfield code="d">1874-1964.</subfield>
  </datafield>
  <datafield tag="600" ind1="1" ind2="0">
    <subfield code="a">Hoover, Herbert,</subfield>
    <subfield code="d">1874-1964</subfield>
    <subfield code="v">Correspondence.</subfield>
  </datafield>
  <datafield tag="600" ind1="1" ind2="0">
    <subfield code="a">Humphrey, Hubert H.</subfield>
    <subfield code="q">(Hubert Horatio),</subfield>
    <subfield code="d">1911-1978</subfield>
    <subfield code="v">Correspondence.</subfield>
  </datafield>
  <datafield tag="600" ind1="1" ind2="0">
    <subfield code="a">Johnson, Lyndon B.</subfield>
    <subfield code="q">(Lyndon Baines),</subfield>
    <subfield code="d">1908-1973</subfield>
    <subfield code="v">Correspondence.</subfield>
  </datafield>
  <datafield tag="600" ind1="1" ind2="0">
    <subfield code="a">Kahn, Otto Hermann,</subfield>
    <subfield code="d">1867-1934</subfield>
    <subfield code="v">Correspondence.</subfield>
  </datafield>
  <datafield tag="600" ind1="1" ind2="0">
    <subfield code="a">Klaw, Marc,</subfield>
    <subfield code="d">1858-1936</subfield>
    <subfield code="v">Correspondence.</subfield>
  </datafield>
  <datafield tag="600" ind1="1" ind2="0">
    <subfield code="a">Knopf, Alfred A.,</subfield>
    <subfield code="d">1892-1984</subfield>
    <subfield code="v">Correspondence.</subfield>
  </datafield>
  <datafield tag="600" ind1="1" ind2="0">
    <subfield code="a">Lee, Gypsy Rose,</subfield>
    <subfield code="d">1914-1970</subfield>
    <subfield code="v">Correspondence.</subfield>
  </datafield>
  <datafield tag="600" ind1="1" ind2="0">
    <subfield code="a">Lee, Ivy L.</subfield>
    <subfield code="q">(Ivy Ledbetter),</subfield>
    <subfield code="d">1877-1934</subfield>
    <subfield code="v">Correspondence.</subfield>
  </datafield>
  <datafield tag="600" ind1="1" ind2="0">
    <subfield code="a">Leinsdorf, Erich,</subfield>
    <subfield code="d">1912-1993</subfield>
    <subfield code="v">Correspondence.</subfield>
  </datafield>
  <datafield tag="600" ind1="1" ind2="0">
    <subfield code="a">Lewis, Sinclair,</subfield>
    <subfield code="d">1885-1951</subfield>
    <subfield code="v">Correspondence.</subfield>
  </datafield>
  <datafield tag="600" ind1="1" ind2="0">
    <subfield code="a">Luce, Clare Boothe,</subfield>
    <subfield code="d">1903-1987</subfield>
    <subfield code="v">Correspondence.</subfield>
  </datafield>
  <datafield tag="600" ind1="1" ind2="0">
    <subfield code="a">Luce, Henry Robinson,</subfield>
    <subfield code="d">1898-1967</subfield>
    <subfield code="v">Correspondence.</subfield>
  </datafield>
  <datafield tag="600" ind1="1" ind2="0">
    <subfield code="a">Martin, William McChesney</subfield>
    <subfield code="v">Correspondence.</subfield>
  </datafield>
  <datafield tag="600" ind1="1" ind2="0">
    <subfield code="a">McKee, Joseph V.,</subfield>
    <subfield code="d">d. 1956</subfield>
    <subfield code="v">Correspondence.</subfield>
  </datafield>
  <datafield tag="600" ind1="1" ind2="0">
    <subfield code="a">Mencken, H. L.</subfield>
    <subfield code="q">(Henry Louis),</subfield>
    <subfield code="d">1880-1956</subfield>
    <subfield code="v">Correspondence.</subfield>
  </datafield>
  <datafield tag="600" ind1="1" ind2="0">
    <subfield code="a">Nehru, Jawaharlal,</subfield>
    <subfield code="d">1889-1964.</subfield>
  </datafield>
  <datafield tag="600" ind1="1" ind2="0">
    <subfield code="a">Page, David,</subfield>
    <subfield code="d">1892-1989</subfield>
    <subfield code="v">Correspondence.</subfield>
  </datafield>
  <datafield tag="600" ind1="1" ind2="0">
    <subfield code="a">Paley, William S.</subfield>
    <subfield code="q">(William Samuel),</subfield>
    <subfield code="d">1901-</subfield>
    <subfield code="v">Correspondence.</subfield>
  </datafield>
  <datafield tag="600" ind1="1" ind2="0">
    <subfield code="a">Pandit, Vijaya Lakshmi,</subfield>
    <subfield code="d">1900-1990</subfield>
    <subfield code="v">Correspondence.</subfield>
  </datafield>
  <datafield tag="600" ind1="1" ind2="0">
    <subfield code="a">Phelps, George H.</subfield>
    <subfield code="q">(George Harrison),</subfield>
    <subfield code="d">1883-1945</subfield>
    <subfield code="v">Correspondence.</subfield>
  </datafield>
  <datafield tag="600" ind1="1" ind2="0">
    <subfield code="a">Spanel, A. N.</subfield>
    <subfield code="q">(Abram Nathaniel),</subfield>
    <subfield code="d">1901-1985</subfield>
    <subfield code="v">Correspondence.</subfield>
  </datafield>
  <datafield tag="600" ind1="1" ind2="0">
    <subfield code="a">Spingarn, Arthur B.</subfield>
    <subfield code="q">(Arthur Barnett),</subfield>
    <subfield code="d">1878-1971</subfield>
    <subfield code="v">Correspondence.</subfield>
  </datafield>
  <datafield tag="600" ind1="1" ind2="0">
    <subfield code="a">Spivak, Lawrence E.</subfield>
    <subfield code="q">(Lawrence Edmund),</subfield>
    <subfield code="d">1900-1994</subfield>
    <subfield code="v">Correspondence.</subfield>
  </datafield>
  <datafield tag="600" ind1="1" ind2="0">
    <subfield code="a">Terhune, Albert Payson,</subfield>
    <subfield code="d">1872-1942</subfield>
    <subfield code="v">Correspondence.</subfield>
  </datafield>
  <datafield tag="600" ind1="1" ind2="0">
    <subfield code="a">Wagner, Robert F.</subfield>
    <subfield code="q">(Robert Ferdinand),</subfield>
    <subfield code="d">1910-</subfield>
    <subfield code="v">Correspondence.</subfield>
  </datafield>
  <datafield tag="600" ind1="1" ind2="0">
    <subfield code="a">Wallace, Henry A.</subfield>
    <subfield code="q">(Henry Agard),</subfield>
    <subfield code="d">1888-1965</subfield>
    <subfield code="v">Correspondence.</subfield>
  </datafield>
  <datafield tag="600" ind1="1" ind2="0">
    <subfield code="a">Ward, William B.</subfield>
    <subfield code="q">(William Breining),</subfield>
    <subfield code="d">1884-1929</subfield>
    <subfield code="v">Correspondence.</subfield>
  </datafield>
  <datafield tag="600" ind1="1" ind2="0">
    <subfield code="a">Whitman, Edmund S.</subfield>
    <subfield code="v">Correspondence.</subfield>
  </datafield>
  <datafield tag="600" ind1="3" ind2="0">
    <subfield code="a">Bernays family.</subfield>
  </datafield>
  <datafield tag="600" ind1="3" ind2="0">
    <subfield code="a">Freud family.</subfield>
  </datafield>
  <datafield tag="610" ind1="1" ind2="0">
    <subfield code="a">New York (N.Y.).</subfield>
    <subfield code="b">Mayor's Committee for the Commemoration of the Golden Anniversary of the City of New York.</subfield>
  </datafield>
  <datafield tag="610" ind1="1" ind2="0">
    <subfield code="a">United States.</subfield>
    <subfield code="b">President's Emergency Committee for Employment.</subfield>
  </datafield>
  <datafield tag="610" ind1="2" ind2="0">
    <subfield code="a">Allied Chemical &amp; Dye Corporation.</subfield>
  </datafield>
  <datafield tag="610" ind1="2" ind2="0">
    <subfield code="a">American Nurses' Association.</subfield>
  </datafield>
  <datafield tag="610" ind1="2" ind2="0">
    <subfield code="a">American Psychological Association.</subfield>
  </datafield>
  <datafield tag="610" ind1="2" ind2="0">
    <subfield code="a">American Tobacco Company.</subfield>
  </datafield>
  <datafield tag="610" ind1="2" ind2="0">
    <subfield code="a">Ballets russes.</subfield>
  </datafield>
  <datafield tag="610" ind1="2" ind2="0">
    <subfield code="a">Bank of America.</subfield>
  </datafield>
  <datafield tag="610" ind1="2" ind2="0">
    <subfield code="a">Book Publishers Research Institute.</subfield>
  </datafield>
  <datafield tag="610" ind1="2" ind2="0">
    <subfield code="a">Brotherhood of Railroad Trainmen.</subfield>
  </datafield>
  <datafield tag="610" ind1="2" ind2="0">
    <subfield code="a">Cartier (Firm)</subfield>
  </datafield>
  <datafield tag="610" ind1="2" ind2="0">
    <subfield code="a">Columbia Broadcasting System, inc.</subfield>
  </datafield>
  <datafield tag="610" ind1="2" ind2="0">
    <subfield code="a">Committee for America Self-Contained.</subfield>
  </datafield>
  <datafield tag="610" ind1="2" ind2="0">
    <subfield code="a">Committee on the Cost of Medical Care.</subfield>
  </datafield>
  <datafield tag="610" ind1="2" ind2="0">
    <subfield code="a">Edward L. Bernays Foundation.</subfield>
  </datafield>
  <datafield tag="610" ind1="2" ind2="0">
    <subfield code="a">General Motors Corporation.</subfield>
  </datafield>
  <datafield tag="610" ind1="2" ind2="0">
    <subfield code="a">Jacques Seligmann &amp; Co.</subfield>
  </datafield>
  <datafield tag="610" ind1="2" ind2="0">
    <subfield code="a">Mack Trucks, inc.</subfield>
  </datafield>
  <datafield tag="610" ind1="2" ind2="0">
    <subfield code="a">Philco Radio and Television Corp.</subfield>
  </datafield>
  <datafield tag="610" ind1="2" ind2="0">
    <subfield code="a">United Brewers Industrial Foundation.</subfield>
  </datafield>
  <datafield tag="610" ind1="2" ind2="0">
    <subfield code="a">United Fruit Company.</subfield>
  </datafield>
  <datafield tag="610" ind1="2" ind2="0">
    <subfield code="a">United States Information Agency.</subfield>
  </datafield>
  <datafield tag="610" ind1="2" ind2="0">
    <subfield code="a">United States Sugar Beet Association.</subfield>
  </datafield>
  <datafield tag="610" ind1="2" ind2="0">
    <subfield code="a">Ward Baking Company.</subfield>
  </datafield>
  <datafield tag="611" ind1="2" ind2="0">
    <subfield code="a">Exposition internationale des arts d&#xE9;coratifs et industriels modernes</subfield>
    <subfield code="d">(1925 :</subfield>
    <subfield code="c">Paris, France)</subfield>
  </datafield>
  <datafield tag="611" ind1="2" ind2="0">
    <subfield code="a">Light's Golden Jubilee</subfield>
    <subfield code="d">(1929)</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2="0">
    <subfield code="a">Advertising.</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2="0">
    <subfield code="a">Administrative agencies</subfield>
    <subfield code="z">United States.</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2="0">
    <subfield code="a">Aging.</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2="0">
    <subfield code="a">Cigarettes.</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2="0">
    <subfield code="a">Crime.</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2="0">
    <subfield code="a">Depressions</subfield>
    <subfield code="y">1929.</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2="0">
    <subfield code="a">Electric lighting</subfield>
    <subfield code="x">Anniversaries, etc.</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2="0">
    <subfield code="a">Korean War, 1950-1953</subfield>
    <subfield code="x">Diplomatic history.</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2="0">
    <subfield code="a">Loans.</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2="0">
    <subfield code="a">Mayors</subfield>
    <subfield code="z">New York (State)</subfield>
    <subfield code="z">New York</subfield>
    <subfield code="x">Election</subfield>
    <subfield code="y">1940.</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2="0">
    <subfield code="a">Arts</subfield>
    <subfield code="x">Public relations.</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2="0">
    <subfield code="a">Automobile industry and trade</subfield>
    <subfield code="x">Public relations.</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2="0">
    <subfield code="a">Bread industry</subfield>
    <subfield code="x">Public relations.</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2="0">
    <subfield code="a">Brewing industry</subfield>
    <subfield code="x">Public relations.</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2="0">
    <subfield code="a">Charities</subfield>
    <subfield code="x">Public relations.</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2="0">
    <subfield code="a">Financial institutions</subfield>
    <subfield code="x">Public relations.</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2="0">
    <subfield code="a">Health facilities</subfield>
    <subfield code="x">Public relations.</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2="0">
    <subfield code="a">Human ecology.</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2="0">
    <subfield code="a">Radio broadcasting</subfield>
    <subfield code="x">Public relations.</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2="0">
    <subfield code="a">Public relations.</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2="0">
    <subfield code="a">Public relations</subfield>
    <subfield code="v">Periodicals.</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2="0">
    <subfield code="a">Public relations</subfield>
    <subfield code="x">Pharmaceutical industry.</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2="0">
    <subfield code="a">Public relations and politics.</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2="0">
    <subfield code="a">Smoking.</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2="0">
    <subfield code="a">Stock Market Crash, 1929.</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2="0">
    <subfield code="a">Theater</subfield>
    <subfield code="z">New York (State)</subfield>
    <subfield code="z">New York.</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2="0">
    <subfield code="a">Vietnam War, 1961-1975.</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2="0">
    <subfield code="a">World politics</subfield>
    <subfield code="y">1933-1945.</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2="0">
    <subfield code="a">World War, 1939-1945</subfield>
    <subfield code="x">Economic aspects.</subfield>
  </datafield>
  <datafield tag="651" ind1=" " ind2="0">
    <subfield code="a">India</subfield>
    <subfield code="x">Foreign relations</subfield>
    <subfield code="z">United States.</subfield>
  </datafield>
  <datafield tag="651" ind1=" " ind2="0">
    <subfield code="a">New York (N.Y.)</subfield>
    <subfield code="x">Economic conditions.</subfield>
  </datafield>
  <datafield tag="651" ind1=" " ind2="0">
    <subfield code="a">United States</subfield>
    <subfield code="x">Foreign relations</subfield>
    <subfield code="z">India.</subfield>
  </datafield>
  <datafield tag="656" ind1=" " ind2="7">
    <subfield code="a">Public relations consultants.</subfield>
    <subfield code="2">itoamc</subfield>
  </datafield>
  <datafield tag="700" ind1="1" ind2="2">
    <subfield code="a">Bernays, Doris Fleischman,</subfield>
    <subfield code="d">1891-</subfield>
    <subfield code="t">Wife is many women.</subfield>
    <subfield code="f">1955.</subfield>
  </datafield>
  <datafield tag="700" ind1="1" ind2="2">
    <subfield code="a">Bernays, Edward L.,</subfield>
    <subfield code="d">1891-1995.</subfield>
    <subfield code="t">Biography of an idea.</subfield>
    <subfield code="f">1965.</subfield>
  </datafield>
  <datafield tag="856" ind1="4" ind2=" ">
    <subfield code="3">Finding aid</subfield>
    <subfield code="u">http://hdl.loc.gov/loc.mss/eadmss.ms003016</subfield>
  </datafield>
  <datafield tag="999" ind1=" " ind2=" ">
    <subfield code="c">39741</subfield>
    <subfield code="d">39741</subfield>
  </datafield>
</record>
