TY  - BOOK
AU  - McMurtrie,Douglas C.
TI  - What is modern in typography?
AV  - Z250 .M175
U1  - 655 
PY  - 1929///
CY  - Chicago
KW  - Type and type-founding
KW  - United States
KW  - Specimens
KW  - Printing
N1  - "Reprinted from the November issue of Printed salesmanship."; "The essential element of the new typography is clarity, in contradistinction to the typography of an earlier period where the first demand was for beauty."; Heartman 403
ER  -