00923cam a22002531 4500 ca 30000662 DLC 20260227111123.0 781030r19291929ilua 000 0 eng ca 30000662 (OCoLC)4329746 DLC TxDaM-P DGW DLC Z250 .M175 655 McMurtrie, Douglas C. (Douglas Crawford), 1888-1944 What is modern in typography? By Douglas C. McMurtrie. Chicago, 1929. 6 p. illus. 31 cm. "Reprinted from the November issue of Printed salesmanship." "The essential element of the new typography is clarity, in contradistinction to the typography of an earlier period where the first demand was for beauty." Heartman 403. Type and type-founding United States Specimens. Printing United States. 16646 16646