What is modern in typography? - McMurtrie, Douglas C. (Douglas Crawford), 1888-1944 (Chicago, 1929)
"Reprinted from the November issue of Printed salesmanship."
"The essential element of the new typography is clarity, in contradistinction to the typography of an earlier period where the first demand was for beauty."
Heartman 403.
Keywords: Type and type-founding -- United States -- Specimens; Printing -- United States