@book{11,
	author = {Raynor, Michael E.},
	title = {The strategy paradox :},
	publisher = {Currency Doubleday,},
	year = {2007.},
	address = {New York :},
	edition = {1st ed.},
	url = {http://www.loc.gov/catdir/toc/ecip0618/2006024888.html}
}