David Ogilvy papers, (Record no. 39985)

MARC details
000 -LEADER
fixed length control field 05608cpcaa2200901 4500
001 - CONTROL NUMBER
control field mm 78035105
003 - CONTROL NUMBER IDENTIFIER
control field DLC
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20260227111625.0
007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION
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008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
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010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number mm 78035105
NUCMC control number ms 69002044
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Description conventions dacs
Transcribing agency DLC
Modifying agency DLC
072 #7 - SUBJECT CATEGORY CODE
Subject category code L
Source lcmd
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Ogilvy, David,
Dates associated with a name 1911-1999.
245 00 - TITLE STATEMENT
Title David Ogilvy papers,
Inclusive dates 1935-1966
Bulk dates (bulk 1945-1964).
300 ## - PHYSICAL DESCRIPTION
Extent 30,450
Type of unit items.
300 ## - PHYSICAL DESCRIPTION
Extent 87
Type of unit containers.
300 ## - PHYSICAL DESCRIPTION
Extent 29
Type of unit linear feet.
351 ## - ORGANIZATION AND ARRANGEMENT OF MATERIALS
Organization Arranged in 5 series. Series 1: General Correspondence, 1948-1965; Series 2: Business File, 1945-1965; Series 3: Subject File, 1953-1966; Series 4: Speech, Article and Book File, 1935-1966; and Series 5: Miscellany, 1948-1964.
506 0# - RESTRICTIONS ON ACCESS NOTE
Terms governing access Open to research.
520 8# - SUMMARY, ETC.
Summary, etc. Correspondence, speeches, writings, market research reports, advertising proposals, printed matter, and other papers relating primarily to Ogilvy's career in advertising as an executive and businessman. Documents his work with the British American Canadian Corporation; Hewitt, Ogilvy, Benson & Mather (New York, N.Y.); Mather & Crowther; and Ogilvy, Benson & Mather. Also documents Ogilvy's emphasis on research and creativity in advertising; his associations with other American and British advertising agencies; involvement with the American Association of Advertising Agencies and the Scottish Council (Development and Industry); and his friendships with Arthur J. Houghton, Ellerton Marcel Jetté, and Edward "Commander" Whitehead. Subjects include consumer habits in the U.S., fund raising, tourism, trademarks, and the economic conditions in Great Britain following World War II. Includes drafts and proofs of Ogilvy's Confessions of an Advertising Man (1963).
520 8# - SUMMARY, ETC.
Summary, etc. Family correspondents include Ogilvy's brother, Francis Ogilvy; sister, Lady Kythé Hendy; niece, Mairi Ann MacLeod; and cousin, Rebecca West. Other correspondents include Max Ascoli, R.A. Bevan, Sir Alexander Steven Bilsland, Eugene R. Black, Cass Canfield, Fairfax M. Cone, Lady Kythe Hendy, Chester J. La Roche, Alfred Max, Teodoro Moscoso, Robert Moses, Guy Mountfort, Edward R. Murrow, Ted Patrick, William Patterson, John M. Ranck, Rosser Reeves, Raymond Rubicam, Willaim Ruder, Robert W. Sarnoff, Arthur M. Schlesinger (1917-2007), J.A. Stevenson, Ronald Tree, and William D. Tyler.
545 0# - BIOGRAPHICAL OR HISTORICAL DATA
Biographical or historical data Advertising executive. Full name: David Mackenzie Ogilvy.
546 ## - LANGUAGE NOTE
Language note Collection material in English.
555 8# - CUMULATIVE INDEX/FINDING AIDS NOTE
Cumulative index/finding aids note Finding aid available in the Library of Congress Manuscript Reading Room and at
Uniform Resource Identifier <a href="http://hdl.loc.gov/loc.mss/eadmss.ms012048">http://hdl.loc.gov/loc.mss/eadmss.ms012048</a>
600 10 - SUBJECT ADDED ENTRY--PERSONAL NAME
Personal name Ascoli, Max,
Dates associated with a name 1898-1978
Form subdivision Correspondence.
600 10 - SUBJECT ADDED ENTRY--PERSONAL NAME
Personal name Bevan, R. A.
Fuller form of name (Robert Alexander),
Dates associated with a name 1901-1974
Form subdivision Correspondence.
600 10 - SUBJECT ADDED ENTRY--PERSONAL NAME
Personal name Bilsland, Alexander Steven,
Titles and other words associated with a name Sir,
Dates associated with a name 1892-1970
Form subdivision Correspondence.
600 10 - SUBJECT ADDED ENTRY--PERSONAL NAME
Personal name Black, Eugene R.
Fuller form of name (Eugene Robert),
Dates associated with a name 1898-
Form subdivision Correspondence.
600 10 - SUBJECT ADDED ENTRY--PERSONAL NAME
Personal name Canfield, Cass,
Dates associated with a name 1897-1986
Form subdivision Correspondence.
600 10 - SUBJECT ADDED ENTRY--PERSONAL NAME
Personal name Cone, Fairfax M.,
Dates associated with a name 1903-
Form subdivision Correspondence.
600 10 - SUBJECT ADDED ENTRY--PERSONAL NAME
Personal name Hendy, Kythé,
Titles and other words associated with a name Lady
Form subdivision Correspondence.
600 10 - SUBJECT ADDED ENTRY--PERSONAL NAME
Personal name Hooper, Frederic Collins,
Titles and other words associated with a name Sir,
Dates associated with a name 1892-1963
Form subdivision Correspondence.
600 10 - SUBJECT ADDED ENTRY--PERSONAL NAME
Personal name Houghton, Arthur J.
600 10 - SUBJECT ADDED ENTRY--PERSONAL NAME
Personal name Jetté, Ellerton Marcel.
600 10 - SUBJECT ADDED ENTRY--PERSONAL NAME
Personal name La Roche, Chester J.,
Dates associated with a name 1892-
Form subdivision Correspondence.
600 10 - SUBJECT ADDED ENTRY--PERSONAL NAME
Personal name Macleod, Mairi Ann
Form subdivision Correspondence.
600 10 - SUBJECT ADDED ENTRY--PERSONAL NAME
Personal name Max, Alfred
Form subdivision Correspondence.
600 10 - SUBJECT ADDED ENTRY--PERSONAL NAME
Personal name Moscoso, Teodoro,
Dates associated with a name 1910-
Form subdivision Correspondence.
600 10 - SUBJECT ADDED ENTRY--PERSONAL NAME
Personal name Moses, Robert,
Dates associated with a name 1888-1981
Form subdivision Correspondence.
600 10 - SUBJECT ADDED ENTRY--PERSONAL NAME
Personal name Mountfort, Guy
Form subdivision Correspondence.
600 10 - SUBJECT ADDED ENTRY--PERSONAL NAME
Personal name Murrow, Edward R.
Form subdivision Correspondence.
600 10 - SUBJECT ADDED ENTRY--PERSONAL NAME
Personal name Ogilvy, Francis
Form subdivision Correspondence.
600 10 - SUBJECT ADDED ENTRY--PERSONAL NAME
Personal name Patrick, Ted,
Dates associated with a name 1901-1964
Form subdivision Correspondence.
600 10 - SUBJECT ADDED ENTRY--PERSONAL NAME
Personal name Patterson, William D.
Fuller form of name (William Dudley),
Dates associated with a name 1910-1986
Form subdivision Correspondence.
600 10 - SUBJECT ADDED ENTRY--PERSONAL NAME
Personal name Ranck, John M.
Fuller form of name (John Milton)
Form subdivision Correspondence.
600 10 - SUBJECT ADDED ENTRY--PERSONAL NAME
Personal name Reeves, Rosser
Form subdivision Correspondence.
600 10 - SUBJECT ADDED ENTRY--PERSONAL NAME
Personal name Ruder, William
Form subdivision Correspondence.
600 10 - SUBJECT ADDED ENTRY--PERSONAL NAME
Personal name Sarnoff, Robert W.
Form subdivision Correspondence.
600 10 - SUBJECT ADDED ENTRY--PERSONAL NAME
Personal name Schlesinger, Arthur M.
Fuller form of name (Arthur Meier),
Dates associated with a name 1917-2007
Form subdivision Correspondence.
600 10 - SUBJECT ADDED ENTRY--PERSONAL NAME
Personal name Stevenson, J. A.
Fuller form of name (John A.)
Form subdivision Correspondence.
600 10 - SUBJECT ADDED ENTRY--PERSONAL NAME
Personal name Tree, Ronald,
Dates associated with a name 1897-1976
Form subdivision Correspondence.
600 10 - SUBJECT ADDED ENTRY--PERSONAL NAME
Personal name Tyler, William D.
Fuller form of name (William Dowling),
Dates associated with a name 1907-1991
Form subdivision Correspondence.
600 10 - SUBJECT ADDED ENTRY--PERSONAL NAME
Personal name West, Rebecca,
Dates associated with a name 1892-1983
Form subdivision Correspondence.
600 10 - SUBJECT ADDED ENTRY--PERSONAL NAME
Personal name Whitehead, Edward,
Dates associated with a name 1908-1978.
610 20 - SUBJECT ADDED ENTRY--CORPORATE NAME
Corporate name or jurisdiction name as entry element American Association of Advertising Agencies.
610 20 - SUBJECT ADDED ENTRY--CORPORATE NAME
Corporate name or jurisdiction name as entry element British American Canadian Corporation.
610 20 - SUBJECT ADDED ENTRY--CORPORATE NAME
Corporate name or jurisdiction name as entry element Hewitt, Ogilvy, Benson & Mather.
610 20 - SUBJECT ADDED ENTRY--CORPORATE NAME
Corporate name or jurisdiction name as entry element Mather & Crowther.
610 20 - SUBJECT ADDED ENTRY--CORPORATE NAME
Corporate name or jurisdiction name as entry element Ogilvy, Benson & Mather (New York, N.Y.)
610 20 - SUBJECT ADDED ENTRY--CORPORATE NAME
Corporate name or jurisdiction name as entry element Scottish Council (Development and Industry)
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising executives.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising agencies.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising agencies
Geographic subdivision Great Britain.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising agencies
Geographic subdivision United States.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Consumers
Geographic subdivision United States.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Fund raising.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Tourism.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Trademarks.
651 #0 - SUBJECT ADDED ENTRY--GEOGRAPHIC NAME
Geographic name Great Britain
General subdivision Economic conditions
Chronological subdivision 1945-1964.
656 #7 - INDEX TERM--OCCUPATION
Occupation Advertising executives.
Source of term itoamc
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Ogilvy, David,
Dates associated with a name 1911-1999.
Title of a work Confessions of an advertising man.
Date of a work 1963.
856 4# - ELECTRONIC LOCATION AND ACCESS
Materials specified Finding aid
Uniform Resource Identifier <a href="http://hdl.loc.gov/loc.mss/eadmss.ms012048">http://hdl.loc.gov/loc.mss/eadmss.ms012048</a>
856 4# - ELECTRONIC LOCATION AND ACCESS
Materials specified Finding aid (PDF)
Uniform Resource Identifier <a href="http://hdl.loc.gov/loc.mss/eadmss.ms012048.3">http://hdl.loc.gov/loc.mss/eadmss.ms012048.3</a>

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